Have you heard of the latest cosmetic rave？ [KANEBO FRESHEL] カネボウ化粧品 フレッシェル ！
A little of FRESHEL before I start showing you their products..
Frēshel was first incepted by Kanebo in 1992 and launched their first whitening line in 1993. With an increasing focus on self-select skincare brands all across the region, Frēshel has always stayed true to their brand philosophy, which is to provide skincare solutions for women at affordable prices. The brand’s concept was renewed in 2009 with the intention to provide instant penetrating and multifunctional skin care for busy individuals. This renewed brand concept differentiates Frēshel from other self-select skincare brands in the market with their multi-purpose products that provides care for all skin types. As a skincare brand, Frēshel is one of the few Japanese skincare brands to formulate BB Creams that is all-in-one – a beauty essence, an emulsion, a cream, a sunscreen, and a makeup base.
Freshel was ranked number one for total cream category which includes BB Cream, Whitening essence cream, Whitening cream and Moist Lift Cream from April 2010 to March 2011 in Japan.
“Freshel is a multifunctional skincare range perfect for women looking for a fuss-free beauty regime.”
If your hectic schedule is the reason for not performing a good daily skincare regime, Freshel is gonna show a FUSS-FREE way of taking good care of your skin！Freshel offers a line-up of multifunctional, and effective products from the WHITE C and MOIST LIFT range. With the multifunctional skincare ranges, it reduces the number of cosmetic items used, thus making your daily skincare regime simple and easy！
★FRESHEL MOIST LIFT RANGE★
Moist Lift products combine the most effective and nourishing ingredients in order to achieve healthier skin with minimal fuss. The powerful moisturising qualities of adhesive collagen, hyaluronic acid and silk essence in every Moist Lift product hydrate even the most fatigued of complexions, while the yeast extract gifts the skin with a soft and glowing appearance.
Moist Lift Moisture Soap Cleanser RRP: S$24
Moist Lift Moisture Soap is a foam cleanser that produces a soft lather upon application and thoroughly removes pore-clogging dirt, blackheads, and dullness. The skin will be moist and clear with moisturising ingredients adhesive collagen and hyaluronic acid for added nourishment.
My review: It freshens my skin up instantly. Doesn’t feel tighten or dry after using it！I can almost feel my pores deeply cleansed.
Moisture Smoothing Essence RRP: S$36
Formulated with a Pore Smoothing Powder, Moisture Smoothing Essence reduces the unevenness of the skin surface by moisturising the keratin and firming the skin around open pores. The versatile Moisture Smoothing Essence can also work as a make-up base to protect foundation from fading.
My review: Absolutely an ideal product for enlarged pores. Used it before my makeup so as to make the foundation look even and much reduced pores. It’s cooling and non greasy！
Moist Lift Brightening Moisture Lotion RRP: S$33
Moist Lift Brightening Moisture Lotion specially includes minute Brightening Pearl particles in its formulation to give the skin a refreshing and sophisticated glow. A fast-acting firmness and lustre-enhancing lotion that both moisturises and adds brightness, it promotes glowing and beautifully firm skin.
My review: The brightening pearls in the lotion definitely add on glow to my dull skin. Suitable for all kind of skin types. Pat dry and it was absorbed into my skin within a minute. Non oily.
Moist Lift Moisture Night Essence RRP: S$36
Apply Moist Lift Moisture Night Essence as the last step in the night-time skin care routine for all night-long intensive moisturising action. Creamy and rich, the night essence works like a leave-on face mask that will pamper skin during sleeping hours to revitalise it with a bright lustre and supple elasticity in the morning.
My review: Tried once and the results were unexpectedly awesome. I left it on my face during sleep and waking up to see a totally refreshed and dewy skin！It’s even better than putting on mask sheets！This product is definitely a MUST-TRY.
Moist Lift BB Cream
It was crowned as a hot new best-seller in Asia, achieving overwhelming popularity among women. A multi-functional product, FRESHEL BB is formulated as a beauty essence, an emulsion, a cream, a sunscreen, and a makeup base. When applied after lotion as a single item, the BB Cream completes all the essential stages of skincare, including acting as a light foundation.
My review: It’s good for dry skin. Non-greasy. Can be used alone without your moisturizer and powder foundation. However the coverage is minimal.
★FRESHEL WHITE C RANGE★
Being exposed to the sun for extended periods will result in coming face to face with a common enemy to most women – dark spots and dryness marring the complexion. Frēshel White C takes care of this problem by providing an effective solution with its ―Instant Penetration‖ Moisturising and Whitening formula.
Enriched by a Fruit Acid Mixture that softens the skin and enables adhesive collagen and Vitamin C to penetrate, Frēshel White C treats and hydrates the surface of the stratum corneum that has hardened under the intensity of UV rays. Busy days and nights are covered by the comprehensive Frēshel White C line for a delightfully smooth and fair complexion.
White C Whitening Milk RRP: S$28
Light and instantly penetrative, White C Whitening Milk (L) quickly absorbs into the skin, leaving it wonderfully light and smooth. It moisturises the skin after exposure to drying UV rays, and whitens the skin effectively with Vitamin C, leaving it evenly-toned, radiant, and fine-textured. White C Whitening Milk (M) on the other hand, features a thicker texture and melts excellently into extremely dry skin, leaving it instantly moist and smooth.
My review: Solution is watery based hence leaving my skin smooth and supple after applying. Tried it once only so not much of effects on my skin yet. I bet I’ll get radiant skin after subesequent usage.
White C Whitening Night Essence
My review: Slightly sticky once applied. However it’s not greasy at all. It’s good for people who seldom apply whitening mask, it serves as an “all-in-one” essence. It definitely brightens up your skin as you sleep.
White C Whitening Cream RRP: S$33
White C Whitening Cream melts smoothly and quickly into the skin as it goes straight to work delivering permeable Vitamin C to actively whiten the skin tone. Fruit acid mixture ingredient softens the surface of the stratum corneum, leaving the skin supple, soft, and light.
My review: This whitening cream has a thick texture and it’s slightly greasy. Recommended to people with more dry skin.
White C Whitening Essence Cream RRP: S$36
Non-sticky and penetrative, White C Whitening Essence Cream moisturises the skin and inhibits the formation of melanin, which causes dark spots. It may either be applied with fingertips, or with the Direct Head from the tube onto specific problem areas for intensive targeted treatment. With constant application, the skin will be left dazzlingly smooth and soft.
My review: Awesome product for my skin！As I have brown spots caused by excessive exposure to sunlight, this product will be most essential to me. Applied it twice a day(morning and night) at the targeted areas and it seemed to be working well on me！
White C BB Cream(With high UV protection)
Alongside with Moist Lift BB Cream, White C BB Cream came out tops as a hot new best-seller in Asia too!
My review: Sunscreen is not needed if you apply this. Not only it has high SPF that protects your skin against the harmful UV, it moisturizes and whiten your skin at the same time！However, the coverage is minimal.
Now, a good skincare regime has never been so easy….. :)
Freshel is now available at selected BHG, Guardian Pharmacy, John Little, Sasa & Watsons.
For more information on Kanebo, please visit http://www.kanebo.sg/freshel