LANEIGEXPLAYNOMORE

LANEIGE FANS REJOICE! 

This September lookout for LANEIGE meets Fashion 2nd Project, LANEIGE X PLAYNOMORE, a unique collaboration that represents all things playful, fun, and positively irresistible.

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LANEIGE teams up with PLAYNOMORE, a brand designed by Chae-yeon Kim, whose signature SHYGIRL square tote bag has garnered a large following of K-pop celebrities and models in South Korea since its recent launch in 2014. Incidentally, the brand philosophy of PLAYNOMORE reflects the 2015 brand slogan of LANEIGE, “Unleash the sparkling beauty in you”, highlighting the stunning compatibility between the leader of K-Beauty and the mega-trendy fashion label.

LANEIGE meets Fashion 2nd Project features “SHYGIRL” of
PLAYNOMORE wearing LANEIGE cosmetics. Named “My Darling,
SHYGIRL”, SHYGIRL with her curious but shy eyes transforms into an
even lovelier and more attractive character that displays the cheerful sensibility of both brands. The LANEIGE X PLAYNOMORE
collaboration consists of four specially designed LANEIGE products:
Intense Lip Gel, BB Cushion, BB Cushion Pore Control, and Jet Curling Mascara.

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During the launch, we also got to design part of our press kit which was the little key chains!

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Food was served by BrewMaison.

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LANEIGE INTENSE LIP GEL

Staying ahead of the latest lip trend known as Hybrid Lip, the Intense Lip Gel combines the very best qualities of lipsticks, lip glosses and lip balms – rich colours, great moisturising benefits, long-lasting, and high gloss minus the stickiness. It features a double-layer gel-forming technology called Oil Floating Tech, which effectively separates the colour (Hydro Chroma colour + Water Polymer) and the gloss (oil) for incredibly glossy lips with long-lasting vivid colour payoff. The Intense Lip Gel also boasts Oil-Water Double Moisturizing, which keeps the lips moisturised as if you had just applied a super-hydrating lip balm!

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Available in 10 colours: Rosy Nude, Melting Pink, Coral Breeze, Custard Coral, Coral Souffle, Jelly Pink Bean, Syrup Pink, Maple Red, Loyal Red, and Squeeze Plum

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Here’s the colour chart

REVIEW

I am a huge fan of lip products and especially LANEIGE’s! The packaging is too cute to resist and also the shades are so so pretty, INTENSE and wearable! Check out the shades I got.  As always, their lipsticks are really moisturising and hydrating for the lips. My lips don’t ever crack when I use Laniege’s lip tints or lip gels.

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LANEIGE BB CUSHION & BB CUSHION PORE CONTROL

This best-seller from LANEIGE needs no introduction. Revolutionising the beauty industry since its launch, LANEIGE BB Cushion is a unique compact formulated with MelacrusherTM Technology to brighten the skin tone; protect the skin from harmful UV rays with SPF50+ PA+++; refresh and soothe fatigued skin with its Ion Mineral water content; has sweat-proof properties for long-lasting coverage; and gives you a radiant, natural-looking complexion.

For lasting freshness, BB Cushion Pore Control contains Pore Purifying ComplexTM to control excessive sebum and provide pore coverage along with benefits such as SPF50+PA+++ UV protection, sweat- and sebum-resistant, soothing properties, as well as a semi-matte finish.

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REVIEW 

I mad love the BB CUSHION PORE CONTROL. Besides the irresistible packaging that should spur girls into getting it, their BB Cushion is to die for! I am an avid user of BB Cushions and besides SULWHASOO, my other favourite is LANEIGE’s. It doesn’t cause you to break out and is also non drying and oily. Coverage is quite good too!

LANEIGE Jet Curling Mascara

A high-performance mascara designed to keep Asian women’s short, limp eyelashes curled up for hours. The Jet Curling Mascara has two amazing features: Water ZERO, an air gel formula that delivers faster fitting power to the lashes, smoother application and more intense colour; and 3D Jelly Rubber Brush, a flexible material with an ergonomic tail comb that can be used vertically or horizontally to create different lash effects.

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REVIEW

As I have very sparse lashes, I don’t usually go for Mascara, but this I love! Especially love the ergonomic tail comb as it is so convenient and easy on the lashes. Great tool for beginners.

PRICE & AVAILABILITY

The LANEIGE X PLAYNOMORE collaboration will be available from 3 September 2015 at all LANEIGE Boutiques & Counters. Includes LANEIGE Intense Lip Gel, $36; LANEIGE BB Cushion, $59; LANEIGE BB Cushion Pore Control, $59 (both available in shade #13 True Beige and#21 Natural Beige); LANEIGE Jet Curling Mascara, $34.

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Hope this helps and thank you for reading xx

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