June 2017 archive

SKII #Change Destiny

Some may regard that being uncertain about the events of their lives are nerve-racking, so they allow society to dictate how their lives should be. More often than not, we follow a predetermined journey in life. We envy the ones that chose to live life to the fullest; an ineffable life. The society’s judgment marked an epoch whereby life’s greatest achievement is to settle in with a good family, decent pay check and have kids. What happened to the dreams that we dreamt of when we were young? Our ambitions to be something much greater, to pursue what we really love.

It is now the norm to forgo your dreams and be contented with what life presents to you. We aren’t willing to step out of our comfort zone, and pursue our childhood dreams. Have you ever had moments whereby you thought to yourself, “If only I made different choices back then, how different would life be?” Don’t let societal judgment dictate your journey, own your life. SKII #ChangeDestiny is a campaign that turns its attention to another issue in its mission to empower women to take control of their future and achieve their aspirations.

The screenshot below, is a video which is uploaded on YouTube (click for link) for this year’s SKII campaign which best represents the objectification of women all over the world.

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SKII #ChangeDestiny aims to reduce the stigma against single women. Everybody deserves to find true love, but only at the right time and not under the pressure of societal expectations.

#ChangeDestiny –which is deeply rooted in SK-II’s product truth – is hopefully the beginning of a positive movement to inspire women around the world

To further empower women to transform their skin destiny, SK-II has also launched the first-in-the-world Skin DNA Concierge in Japan, Korea, Hong Kong and Taiwan.

Commercial motives aside, the pressure China’s unmarried women suffer is real. The difference in perception of prime age in China is the biggest among countries like Japan, Korea, Hong Kong, Taiwan, Thailand, Malaysia, Indonesia, United States, United Kingdom and Australia surveyed at 7 years. People in China have the tendency to think that men’s prime age is 34 when they have achieved a good career whilst Women’s prime age is 27 when they are most physically attractive. The pressure, coming from both societal and familial, comes from all angles. Parents that was from a different generation don’t have the conception of waiting for ‘the right one’. By the China central Government, a one-child policy was in the late 1970s and early 80s, which was to limit the great majority of family units in the country to one child each. It was to reduce the growth rate of China’s enormous population. More than half of Chinese women under 30 (55%) state that the expectations of their parents are the biggest source for their age-related anxiety.

For Japan, the prime age for men and women is defined as “when they are most physically attractive” with 41% of men and 56% for women putting this as the #1 defining factor of prime age

Among the countries surveyed, Japan and Korea are the most extreme countries where women feel unhappy about getting older— as high as 59% of women in Japan and 51% of women in Korea feel unhappy about getting older. While single women in China and Korea felt the most pressure to get married which can be as high as 60% of single women in China and 52% of single women in Korea.

1 out of 3 women in Asia feel that there’s a pre-decided timeline for how to live your life and when to do things (marriage, career, education, kids etc) that they are expected to follow. #ChangedDestiny is here to show the world that destiny is not a matter of chance, but a matter of choice. So, let go of what others want you to be because change is in all of us and the only person you can become is the person you decide to be.

#INeverExpire #inpartnershipwithskii #changedestiny #ad #skii @skii