The Assembly Store – The One-Stop Stylish Online Men’s Shopping Portal

As a metrosexual individual who consistently seeks a phletora of preppy & gentlemanly styles, one of the events that got me really excited this year was the official launch of ‘The Assembly’ Online store (Website:! Nonetheless, the launch was held at its physical store nestled within the first floor of the Grand Cathay!

Spanning a hugh compound next to the famous Assembly Ground cafe, this multi-label store carries a wide array of mechandise ranging from men’s accessories, bags, belts, bow ties, bracelet, shirt, shoes, socks, ties, wallets to even watches. Basically from the head to toe! Definitely more than enough to keep any guy easily occupied with shopping for a few good hours!

The team behind this up and rising men’s fashion store is also the same team that brought about the successful local Menwear brand ‘Benjamin Barker’. They carefully handpicked a couple of brands which shared complimentary style to partner with. Together, they seek to further present a lifestyle experience for the discerning gentlemen with character, good taste and style in the comfort of warm, charismatic interiors.

Some of these brands they partnered with might already be one that you see day-to-day being worn by your male friends/colleagues or even in your own wardrobe!  It was indeed the case for me as I picked up my own Grey Herschel bag right at the corner of my eyes the first moment I strolled into the store! Immediately, I knew the style presented in this shop resonated with my own!

Having a quick glimpse across to all the other items in the shop,  it was crystal clear that they carried the latest Smart-Casual Menswear trend in Singapore. It just seemed like the most complete arsenal for any new age man to handpick their choice of dressing so as to best showcase their very own unique individuality!

As I took a closer look at the brands which was housed within the shop, I noticed that there were Aark, Bellroy, Benjamin Barker, Brown Breath, CNYTTA, Fabrix, Fjallraven, Gnome & Bo, Happy Plugs, Happy Socks, Hypergran, Komono, Moleskine, Orbitkey, Rawrow, Rugby & Co, Status Anxiety etc.

Found any of these brands familiar? I thought so! 🙂 Because this “Deja Vu” feeling also occured to me!

In fact prior to this visit, Rugby & Co bracelet has surfaced a couple of times over my IG feed & I always wanted one of these axe shaped bracelet! Guess what, end up I DID win one during their game station! Ultra happy with this unexpected loot & now I wear it as part of my accessories over the weekend! Never know you might just have the same pleasant encounter when you visit the store personally!

Finally to the HERO brand of the store! ‘Benjamin Barker’ which has received much attention in the local scene even before the recent Singapore’s Fashion Week! In fact, most of the outfits which were showcased during SFW or somewhat similar style were present in the Assembly Store! Hence, don’t worry if you missed the SFW runway, here’s the sneak peak! In fact now even better because you are just a few steps away from other matching accessories from the other labels ! Kudos to the convenience and time saved just by shopping in this one-stop shop!

Talking about convenience & time saved, nothing is gonna beat that shopping at their Online store!  So the management of the Assembly Store has decided to launch their online store (To visit, just simple click here: this year and they are aiming to progressively add more brands from their physical store to their online catalogue.

Simply put: Feeling lazy to go out yet you still want to look good in the latest male fashion trend, look nowhere beyond this one-stop solution!

Even for foreigner browsing the site, Fret not! Because they do offer worldwide shipping.

Below are a couple more pictures to give you a better feel of what is offered within the store…They have the Hippy style….

…right up to the Preppy, Gentlemanly style!

Nothing I say will beat visiting the online or physical store yourself & fuel your gentlemanly flair!

You can find them at:

The Cathay
2 Handy Road
Singapore 229233

Opening Hours:
Monday – Thursday : 12:00 TO 22:00
Friday – Saturday : 12:00 TO 23:00
Sunday : 12:00 TO 22:00

Style X Beauty by ZA

Invitation from ZA has always been revolving around female brands. However, this time around their invitation came with a tinge of surprise element! They subtly hinted the femlale beauty bloggers to bring along a male partner! So here we are again, attending this event together!

The suprise was unfolded when we reached the event venue and that is …ZA launched their first MEN’s range! Finally something for the Men and developed based on Japan’s latest technology to combat fatigue and dull skin! Comes in various vibrant colours to represent the FOUR different ranges of products with their respective functions:

– Recharge (Red)
– Matte (Green)
– Moist (Blue)
– Whitening (White)

You must be wondering what’s launched for each of the ranges. So here it comes: In a facial wash and moisturizer!

After trying the four ranges! My personal pick is the Red team: The Recharging series.

This is partially because of my hectic work and lifestyle which keeps me around the clock 24/7. Hence, its natural that signs of fatigue and loss of radiance plagues my skin! Just compare Rhydian Vaughan’s (Brand Ambassador of ZA Men, behind me) skin vs mine! See!

I feel much more refreshed and glistening in Redness with the empowerment brought about by the Ultimate Recharge series from ZA Men! Nonetheless, don’t let this stop you from trying the other ranges as every guy has their own needs & preferences.

In fact, the special guest that day did mentioned that he uses two ranges in a day: the recharge in the morning while the matte for the night!

So pick the best combination for your skin today!

As for the ladies, the launch was the lipsticks – ZA Vibrant Moist Lipstick! 2X more vibrant, 12X more moisture!

I was sold when I saw the packaging. So sleek and chic looking! Because of it’s moisturizing effects, it also also be used as a coloured lip balm. It’s like killing 2 birds with 1 stone.

Available in 12 shades and retailing at $18.90 each 🙂

Swatches of the colours below:

(As the settings was rather dark that night, it was hard to get a clearer picture of the colours.)

Do check them out in stores as they will be out really soon! 🙂

BOSS BOTTLED Collector’s Edition

Hi all, this is J! Here to share my experiences once again. This time around, it isnt food! Instead, I will be sharing on my review of my latest frangrance: the BOSS Bottled Collector’s Edition.

Before the review, I would like to share my take on Men’s personal grooming and one of the aspects NEVER to be missed is that of scent! Do you all agree that a scent of a person is strong enough to kickstart all the impression you have for that person the first moment you see them!

Ever heard of stories where your friends find this person attractive but its all blown away cos of one simple BO (body odour)! Hence, for this simple reason, i have taken the fragrance i used very seriously. Personally, i am a fan of perfume with a more musky scent. I have tried quite an array of perfumes before. Somehow, it comes to me very often esp during Christmas (is it that people are telling me very indirectly i have BO?!).

This time around, I am pretty excited as I will be trying the renowned Boss Bottled perfume that have guided men to success for more than 15 years!! This thrills me as Hugo Boss has always been like the top of the mind of guys when it come to a Manly & Musculine scent/brand!

First and foremost, I would like to share the various notes eg. base, top notes of the Boss Bottled (Collector Edition). (for more info on what notes means, pls refer to

For the BOSS Bottled, it exudes a warm woody base giving it an unmistakably masculine scent for today’s man. Fruity and citrus top notes of apple, lemon and plum, balance with a floral and spicy heart, dominated by geranium, with the added spice of cinnamon and clove. Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla.

Much like the Man of Today adds a perfectly tailored suit to cement his groomed look, the vanilla refines the fragrance, creating a sophisticated wrapping around the remaining ingredients. The contrast of the masculine spicy wood notes and the unconventional fruity vanilla notes intrigues, but never goes off balance.

The result is a fragrance which remains as contemporary and relevant today as it was at launch.

Next is the packaging and design of the bottle. A picture speaks a thousand word so here is the packaging for you to judge for yourself:

Personally as a hugh fan of the more serious colours like silver, black etc, i am definitely intrigued by the elegant & mysterous black and silver combination which gives it a contemporary and refined finishing. Whereas for the bottle itself, the clean, sleek design of the glass flacon embodies the classic BOSS ideals of elegance and style. I am immediately reminded of the striking resemblance to that of a sleek black suit. Futhermore, i am attracted to its simplicity which gives the feel of a timeless classic, for man not just in the past but also Man of Today.

The Boss Bottled comes in sizes of 30ml, 50ml,100ml and the largest being 200ml. So Ladies! This gives you additional flexibility when buying it as a gift for your Man 😉  The pricing as follows:

BOSS BOTTLED Eau de Toilette Spray 30ml – SGD 70
BOSS BOTTLED Eau de Toilette Spray 50ml – SGD 94
BOSS BOTTLED Eau de Toilette Spray 100ml – SGD 122
BOSS BOTTLED Eau de Toilette Spray 200ml – SGD 193
BOSS BOTTLED Aftershave Lotion 100ml – SGD 91

M introduced Boss Bottled into my life and made it part of my daily accessories & neccessities!

A new scent to embrace a new beginning 2015 as I await the challenges ahead confidently armed with the scent of BOSS BOTTLED!