Behold and keep your nerves and heart still.. What you are going to see will blow you off and you will definitely not be able to resist the cuteness of the new LANEIGE MEETS FASHION.

Remember last year they had a collaboration with PUSHBUTTON?

This year, they collaborated with PlayNoMore and brought the cosmetics to another level of cuteness by dolling up SHYGIRL for PLAYNOMORE.

PLAYNOMORE is a brand designed by Chae-yeon Kim. Her Signature SHYGIRL square tote bag can be seen by different K-pop celebrities and models in South Korea since its recent launch in 2014. The brand philosophy of PLAYNOMORE also reflects the 2015 brand slogan of LANEIGE “Unleash the spearkling beauty in you”.

Along with the collaboration, LANEIGE Intense Lip Gel was also launched. The lip gel is the star product from LANEIGE X PLAYNOMORE.

This Hybrid Lip combines the best qualities of lipsticks, lip glosses and lip balms not only gives your lips great moisturising benefits, the colours are also rich and long lasting. Featuring a double-layer-gel-forming technology – Oil Floating Teach that separates the colour and gloss for glossy lips with long lasting vivid colours. Suitable for people who have dry lips because of the lip balm functions.

It comes in 10 colour, Rosy Nude, Melting Pink, Coral Breeze, Custard Coral, Coral Souffle, Jelly Pink Bean, Syrup Pink, Maple Red, Loyal Req and Squeeze Plum and retails at $36 each. They are so cute and I wouldn’t mind buying them just to collect them!

Some of the different shades which I seriously don’t mind owning! Different tones of pink/red for different functions.

This best seller needs no introduction. So how can we ever miss them out in the collaboration?

LANEIGE BB Cushion helps to brighten skin tone, protect skin from harmful UV rays with SPF50+ PA+++ and keeps the skin fresh with its Ion Mineral Water content.

Both BB Cushion and BB Cushion Pore Control are available at $59 in the shade of shade #13 and #21.

LANEIGE Jet Curling Mascara ($34) can keep Asian women’s short, limp eyelashes curled up for hours and has two amazing features: Water ZERO, an air gel formula which makes applying mascara fast and smoother with a more intense colour and 3D Jelly Rubber Brush which is flexible and the ergonomic tail comb can comb the lashes vertically or horizontally.

I couldn’t stop smiling after the event like a SHYGIRL after being pampered by LANEIGE.

The collection will be available from 3 Sept 2015 at all LANEIGE Boutiques & counters.

Thank you Touch and Laneige for having me!!

[Giveaway] LANEIGE Beauty Road with BB Cushion

One staple item in my makeup pouch is BB cushion and LANEIGE BB cushion was my first.

LANEIGE Beauty Road with BB Cushion is a tour held across sevel global cities in 4 Asian countries and ION Orchard, Singapore is one of the event place from 20 to 27 July. YAYYY. Shouldn’t we be honored?! I was even more honored to be able to attend the event.

“Singaporean consumers nowadays have multiple exposures to K-beauty through K-music and K-drama, hence growing interest in K-beauty. At the very core of this trend, there is LANEIGE BB Cushion, the must-have in K-beauty for the signature natural looking, dewy complexion,” said Doreen, Brand General Manager of LANEIGE Singapore. I couldn’t agree more to her words!

Other than trying out all their BB cushions, all the LANEIGE fans were also given the chance to meet Hwang Se-On in person and learn make up skills from Cat Koh – LANEIGE Global Makeup Artist. I met Cat once earlier last year or late 2013 for LANEIGE’s event too. She has a very cute personality and Hwang Se-On is super gorgeous and friendly!

Make up demo:

I love her skills and I wish I am as good as her. She turned the model into someone very korean-looking within a short 5-10 minutes.

Do you know that BB cushions are the secret to Korean girls’s glowing skin? Don’t you love their radiance? I do!! And LANEIGE have one of the best BB Cushions I swear! I love the Pore Control most! It keeps the face matte  even after a day of work.

Look at my face after an entire day. Oh and my lipstick of the day was LANEIGE Serum Intense Lipstick 😀

With two of my ever-lovely ladies 🙂

We even had a photo opportunity with Hwang Se-On.

Dancing 9 was fabulous. They changed the entire atmosphere from something cute and sweet to something fun and rock.

Thank you LANEIGE for this set of goodies. I admit that this is my first time trying out their Cushion Highlighter. Even Highlighter comes in cushion form now!

For LANEIGE fans or people who are interested in giving LANEIGE Cushions a try…. I am going to give you a chance to win this set of goodies worth more than $140 home too 🙂

The set includes:

– Pore Control BB Cushion

– Cushion Highlighter

– Watery Cushion Concealer

– K-Secret Cushion Tint

You can thank me later and thank LANEIGE for allowing me to host this giveaway 😀

All you have to do is to find me on my Instagram and repost this picture. Of course, remember to follow me (@maybelinesim) and LANEIGE Singapore (@LANEIGESG) as well. Also set your privacy incase I can’t see the picture.

Contest is only applicable for people residing in Singapore and ends on 7 Aug 15, 2359hr.

For more information, please refer to the Instagram posting.

LANEIGE will also be having a pop-up store at Tangs, Level 1 from 14 Aug to 26 Aug 2015. Find exclusive promotions at the store. This will be a good opportunity for LANEIGE fans to stock up with products and for people who are interested in their cushions to give it a try at the store! 🙂

The Shilla Duty Free

James always complain about me overspending on clothes and cosmetics. Cosmetics are generally way more expensive than clothes.

Now, I know where to stock up for the cheapest and branders cosmetics and perfumes! The ultimate shopping experience with 182 Cosmetics and Perfume brands can be found in our Changi Airport!!! It has the largest collection of beauty brands among airport duty free shops in Asia Pacific.

The prices are up to 40% cheaper than what is retailing in the city from Marc Jacobs to SK-II to Revlon to Laneige to Chanel to Jo Malone to NARS and more. Some sets are travel-exclusive so you can only get it inside. Terminal 1 was also the first place to launch the world’s first new SK-II AurActivator Complete Correction Cream!

You will be able to find The Shilla Duty Free at all 3 terminals but the iconic one will be at Terminal 3, which is expected to be completed in June 2015. It will house a Dior Makeup Flagship store, a beauty cafe and an SK-II Pitera spaaaaaa!

Korean pop stars, TVXQ and Chinese actress & Model Angelababy were there during the ribbon cutting session as they are the stores’ official ambassadors.

Why them? You must be thinking. Singapore is also hit by the Korean wave so you can find a lot of K-beauty brands there as they are highly sought after. Be prepared to be welcomed and look forward to a range of over 34 K-beauty brands!

Everyone was screaming for the k-pop boy band and Angelababy. And that goes to show that The Shilla has got the right ambassadors! Haha.

Apart from the departure hall, if you are only visiting Changi Airpot and not for traveling, be sure to check out the famous Korean brand which is finally now in Singapore – Whoo. You can visit them at its new flagship store at Terminal 1 Departure Check-in Hall area.

I must comment that the products looked like they are made for royalty.

I was totally sold by the lipstick!!! I bet you would be too!

For your information, you can also find The Shilla Duty Free at Seoul (Flagship Retail Store), Incheon International Airport, Jeju Island, Gimpo International Airport, Daegu International Airport and Macau Airport.

Visit for more information 🙂

Makeup of the day

What are your top few favourite makeup brands when it comes to blushers?

I have personally tried a lot of brands, but I still have a lot which are uncovered yet.

I love highly pigmented blushers because I don’t like apply them again and again. But having said that, I don’t wanna look like a monkey’s butt too.

I also love blushes that comes with a little brush so that I don’t have to carry extra brushes around.

My top favourite is currently from Laneige and Revlon.

Although you don’t see Revlon in the picture above, I am currently using this:

Yup, that’s my first Coral blusher instead of my usual pink. I bought this when I left house without makeup one day. I need a blusher and a lipstick but there was a promotion going on. So I thought, hey why not. It seems good.

Highly pigmented and long lasting. I don’t have to retouch my makeup with this blusher. Money well spent on “accident”.

Natural coral instead of pink.

Makeup of the day by these awesome cosmetics:

Foundation: KATE Tokyo
Eyebrow: Collection Cosmetics
Eyes: Etude House Play 101 Pencil
Blush: Revlon
Lip Colour: Etude House


I have a sufficient supply of makeup that is good enough to last me for years but I still go weak at them at departmental stores. I can’t resist lip colors especially!!

Then… I kept seeing LANEIGE make ups with prints on them.. I told myself that I have to get hold of them too!! I went WOW when I saw them because they had doggies inside the leopard prints!!

You know…. It’s LANEIGE Meets Fashion!! When K-beauty meets K-fashion!! What can be better than that?!

pushBUTTON has been catching attention of magazines and fashion editors for its unique and quirky style. Even big celebrity names like Rihanna, Gong Hyo Jin have been seen in pushBUTTON outfits as well and LANEIGE is definitely more than proud to be the official make-up partner!

4 new shades of Serum Intense Lipstick ($34 each) were created and they are limited editions. So when it’s gone, ITS GONE.

I like Serum Intense Lipstick for it’s smooth application and hydrating properties. I can save the trouble of applying a lip balm before applying a lipstick

Purple tone is something new for me because most of my lipsticks are either orange, pink or red tone.

On my lips – P40 Vintage Orchid.

Read my review on the lipsticks here:


Read about my LANEIGE BB Cushion review here:

Lastly, the cutest thing in the collaboration is the Eye Shadow ($40)!!!!

It has a doggy inside, featuring the pattern “Doggie’s playing Leopard”, the iconic design pattern of the collection. It features 3 highly pigmented shades – Pink-Brown, Beige and Hot Pink.

I used the Pink-Brown as a highlighter on the face as well.

MFP has an article about the collaboration too!!

Buy any 3 items and you can get a free clutch! I LOVE LOVE LOVE EVERY SINGLE ITEM IN THE COLLABORATION TO PIECES XOXO.

They are all available in stores already and on a WHILE STOCKS LAST BASIS.

Miss it and regret!!

LANEIGE 20th Anniversary

My entire room smells so nice right now because LANEIGE sent over a box of pleasant smelling rainbow over for their 20th birthday!!

Yup, the month of September is a very special month for LANEIGE and to thank the customers for their support over the years, LANEIGE ambassador, Song Hye Kyo has specially designed a birthday gift!

The set features her personal favorite, the Water Bank Gel Cream_EX which consists of 7 tubes of Water Bank Gel Cream_EX ($52). Each tube is infused with 7 different fragrances and in 7 rainbow packaging representing each day of a week.

This came at the right time because the tubes are so handy and the boyfriend, who has dry skin is going to Australia for 7 days would need them! I will be packing in some of these tubes for him for sure! They are so travel-sized friendly.

My favorite is Mandrain while Song Hye Kyo prefers Lavender.

There are also 4 additional limited edition gift boxes featuring LANEIGE’s best selling products including BB Cushion, Serum Intense Lipstick, Water Bank Essence_EX and Water Bank Gel Cream_EX.

As the boxes are only available for a limited time only, don’t miss them!! They are available from September 2014 onwards at ALL LANEIGE boutiques and counters.

Find them at ION Orchard, Plaza Singapura, Sunteec City, JCube, Jurong Point or Parkway Parade! :))

Laneige K-Beauty Cushions / Lip Tints

As if I haven’t love Laneige BB Cushion enough….. They have a new BB cushion now! It’s the BB Cushion Pore Control along with some other Water Lip Tints!

I have 3 Water Drop Tints in Hot Pink to give away!!! (READ ON)

BB Cusion is now my base for every makeup. Laneige BB Cushion can save you the trouble of applying sunblock because it is SPF 50+. That is the benefit of using BB Cushion.

Among the different cushions that I have tried, Laneige is one of the top list that I would buy again and again after finishing the current one. There are some brands which I have yet to try personally but makeup artists have used them on me for shoots.

I like Laneige’s for their:

1. High coverage
2. Dewy finish
3. Long lasting make up

BB Cushion Pore Control is slightly different because it has a matte finish while retaining the higher coverage property. It also contains a pore purifying complex to purify the pores and enhance the skin’s capability to prevent further pore troubles. We all hate enlarge pores don’t we???!!

People with dry skin would prefer the original. And I would strongly recommend people with oily or combination skin the Pore Control Cushion.

Their Water Drop Tint also got me going gah-gah!! With so many different shades to choose from, I can’t decide which color suits me most!!

The thing about their lip tint is that it acts as a moisturizer as well. The texture is glossy and watery which makes the lips look even more volumized and plumper.

I swear I wanted to pink on the lips even before they sent these over. Pink lips is the current trend for K-Beauty no? Friends who had/are visiting Korea would usually ask me if I need anything from Korea and I gave all of them the same answer “Get me a really pink lipstick thank you!”

Their neon pink looks goooooood too!

Favourite among the three is the Hot Pink (middle) one. You know how some lip tints will look on the lips, either way lighter or way darker but these actually stay true to the color you see in the picture during the application. They don’t stain your lips as well!

With Hot Pink on the lips!

Each BB Cushion (with Refill) is retailing at $59 while each Water Drop Tint is retailing at $30.


I have 3 Water Drop Tints in Hot Pink to give away!!!

How to join?

Like my Facebook page.
Comment and share on the post of the giveaway with your name and email.


Follow me on Instagram (@maybelinesim).
Repost the giveaway photo, mention me with your name and email.

The contest will end on 4th July and the 3 winners will be notified via email on 5th July 2014 before 12 noon.


Have fun cushioning and colouring!

Lip colour – Laneige

My motto for make up is to never leave house without a lipstick in my bag.

Not sure about you, but I find lip stains as an essential rather than eyeliners; not that I can leave house without the eyes drawn.

Current love is from Laneige Serum Intense Lipstick – LR05 Flash Pink.
I love how it keeps my lips moisturized and coloured at the same time.

Read the event coverage here.

Remember, nobody wants to kiss cracked or peeling lips.

Drink sufficient water and keep them moisturized!

Laneige – The New and The Improved

I was tied between 2 events but had decided to skip one of it and head over to Laneige because it is one of my favourite makeup/skincare brands! I was filled with awe when I attended the launch of their new makeups: Click here to read

This time, they have came out with new and improved products in addition to their White Plus Renew Line and 6-in-1 BB Cushion!

The technology behind the improved formula is the Melacrusher Technology. To explain it in layman, a cell self-purification systems is accelerated to regulate melanin and waste materials that contribute to dull skin and pigmentation, while inhibiting melanin formation and transfer.

This essential step stimulates a cell to break down melanin and eliminate tri-coloured undertones – red, yellow and dark – resulting in a pure, flawless and radiant-looking skin that is 2 tones brighter.

The technology is formulated with 3 key ingredients:

Truffle Yeast Extract – Anti-oxidant and anti-yellowness care
Green Tea Extract – Whitening agent, inhibits melanin formation and block melanin transfer
Vitamin B3 – Anti-oxidant and helps to restore healthy colour to the skin.

The first product that I wanna talk about is the new Laneige 6-in-1 BB Cushion.

Love how clean the packaging looks.

This little cushion here has 6 amazing benefits:

– Brightening effect
– UV Protection (SPF 50+, PA+++)
– Moisturizing Effect
– Water-resistant
– Make-up Tint
– Soothing Effect

Talk about soothing, it immediately cools, soothes and refreshes skin fatigue by heat! Clinical data has shown that skin temperature drops by 4 degree Celsius after using the new BB Cushion.

It contains bead tree extract that acts as an anti-pollution whitening component that protects the skin from harmful external environment and filter pollutions. Laneige values water, so natural mineral water from Jeju Island can also be found in the ingredients. It is said to absorbed into skin faster than general mineral water.

This little treasure is priced at $59 and will be available in stores from March 2014 onwards.

Next is the best selling White Plus Renew Original Essence (40ml, $78) – the star product in the White Plus Renew line!

It has a safe and mild formula with globally proven trust and recognition. Having won 10 Global Beauty Awards in Asia within the first year of it’s launch made it a true attestation to its effective and quality.

Accordingly to the surveys done, 99% of the women experienced improved skin condition after only two weeks of use!

My first impression of it was that it looked rather creamy.

But as I started to spread it around the hands, I realized that it was more watery than creamy and after weeks of application, your skin will tend to go 2 tones brighter than the natural skin tone.

Lastly, having tried their Sleeping Pack (I bought it myself, it was not sent over for any review purposes at that point of time!), I was quite happy that they came up with another mask! – White Plus Renew Capsule Sleep Pack (A box of 16 capsules, $42).

This is a new addition to the line and it is an innovative combination between a whitening capsule and hydro gel cream.

The hydro gel is a transparent gel-type hydro ample which hydrates the skin and makes brightening capsule more effective. The brightening capsule is a soft and non-sticky cream type ample, which contains the whitening agents of Melacrusher Technology.

2 in 1 – Moisturizing and brightening care can both be delivered when you are asleep!

Thumbs up for the innovative packaging as well. The single-use hygienic packaging makes traveling more friendly and can be easily stored in the fridge!

Tina, the makeup artiste from Laneige also demostrated how we can use the products together with their make up to achieve a natural korean look.

And my whitening resolution for 2014 is…… To go 2 tones brighter! How about you? 🙂

Shine like a Kpop star with Laneige’s new makeups!

Attended Laneige all new pure radiant shadow, pure radiant blush and serum intense lipstick at Full House restaurant last week.

Below is a picture of me with my usual makeup.

This Spring 2014, get set to be spoilt for choice as Laneige launches its all new exciting comprehensive range of eye shadow palettes, blushers and lipsticks!

There are 7 highly-pigmented our radiant shadow palettes, 6 pure radiant blush colours and 20 vivid serum intense lipstick colors.

Available in 7 shades, Laneige Pure Radiant Shadow helps you create the look you want from nude to smoky or sweet to glamorous. Each palette retails at $40.

Each palette creates a different look and my final pick that night was No. 6 – Classy mood where all the colours are matte (right in the middle of the picture below).

Classy mood – Skin Beige, Sand Beige, Purple Grey, Choco Brown.

This is No. 1 Urban Beige – Pearl Ivory, Champaign Pink, Glossy Brown and Dark Brown.

Don’t you just love the exterior packaging too?

Pure Radiant Blush will be retailing at $38.

Give your cheeks a soft, natural and lively glow. Available in 6 attractive tones to shading use, the Pure Radiant Blush contains highly transparent mica that gives a smoother and more radiant finish upon application.

From left to right – No. 5 Pink Glow, No. 1 Chi Chi Pink, No.3 Angel Pink, No. 2 Baby Purple.

Left – No. 4 Coral Blossom and No. 6 Natural Shading.

The natural shading one was the highly raved colour that day because you can create the perfect face shape with it! You can use it to highlight the nose or create a sharper jaw line.

Lastly, the Serum Intense Lipstick. Let your lips pop with Laneige’s new Serum Intense Lipstick (nicknamed LED Lipstick) and create different looks from the choice of 20 vivid lipstick colours.

The lipstick also pampers your lips with intense LED colours and moisture-rich serum. It also contains 3 types of moisture-sealing formula for long-lasting hydration and 35% skincare ingredients that protects the lips – Glycerin, Physiogel lotion/ Laneige Original Essence and Natural botanical, Squalane.

Swatches of the top 4 favourites!

New cleansing oils will also be launched in Feb 2014. Remember, it is important to allow your skin to breathe properly first before applying any skincare.

Perfect Pore Cleansing Oil and Fresh Brightening Cleansing Oil at $48 each.

The makeup artiste also create a look on me with the different colours that I had picked.

On my eyes was No.2 Shiny Gold.

Lips – YR24, Twinkle Coral – I was struggling between quite a few colours when we were asked to pick one 🙁

A demostration was also done by the makeup artiste from Korea and omg, her actions and words were really cute and entertaining that night!

The model had no makeup on her and she used the products and created a totally different look on the model!

TADAH! I wish I am that talented as well :/

The range will be available in stores from January 2014 onwards.

You can find Laneige Boutiques at ION Orchard, JCube, Jurong Point, Plaza Singapura and Suntec City 🙂