Singapore-born Capitol Optical Celebrates its 50th Anniversary

Author: Alex Chua

Started from a briefcase business to 17 stores island-wide and still growing, Capitol Optical’s 50th anniversary is an achievement worth celebrating for. As Singapore’s leading optical care specialist renowned for its wide range of top-end eyewear brands, the trust is strong among its huge loyal customer’s base. Some of whom, according to the current CEO of Capitol Optical, have been visiting Capitol Optical for three generations of family members.

It was a privilege to be able to attend the summer-themed event at Capitol Playground on 16 august 2018, trying out their latest eyewear exclusive to Capitol Optical and having complimentary eye checks. Read more on my experience below!

Taking pride to always bring in ‘first to launch’ brands in Singapore, the latest being the Summer/ Spring collection by Celine that features bolder, thicker frames in trendy shapes and colours. The event table had a plethora of luxury international brands – brands such as Celine, Miu Miu, Prada, Christian Dior, Vedi Vero and Moschino. Of course, not all the brands were present as Capitol Optical carries well over 20 brands of high-end eyewear frames and sunglasses!


In line with the anniversary celebrations, the brand has introduced three strategic ‘New’ to revitalize and grow the brand. New Logo – a redesign of its current logo to a simpler, more modern look to mark the milestone. New Store Look – revamped in June 2018, Capitol Optical at Jem Shopping Centre sports a sleek interior with light wood accents and easily accessible shelves. From now till middle of 2019, other stores are planned for refurbishment and upgrade to reflect the same fresh look. New Borders – expansion plans are made to expand into neighbouring countries such as Malaysia and Vietnam.


Of course, it would be a waste not to try out their premium sunglasses amidst the garden party setup within an industrial space. Beside me is the very pretty Magdalene. Swee bor?

From September onwards, Capitol Optical will be offering its customers a Limited Edition personalised leather eye case FREE (worth $49) with any eyewear purchase above $800. Customers can also top up $20 with any other purchase to own this exclusive leather accessory. Also available is a classic leather business card holder retailing at $29. This service is available while stocks last.

OOTD – My Current Favourite Clothes


Here is a shoutout to all my sponsors again!

I don’t post clothes that I don’t like so what you see on my Instagram feed (@maybelinesim) is what I really like and you can see them in my postings again and again!

1) Anticlockwise –
Quote “Maybeline” for 10% off.

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2) Qlothe –

Quote “maybelxqlothe” for a 15% off all orders, with no minimum purchase. Free next-day delivery & 30 days returns & exchanges (non-SALE items) still applies for my followers!

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3) Joop Boutique – They can be found in shopping malls like Jurong Point, VivoCity and Anchorpoint

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4) Dorothy Perkins – Do visit their new outlet at VivoCity (inside Topshop) for some shopping pleasures! You are bound to find something you love!

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5) OSMOSE – Other than having physical stores in malls, they have an online shop as well. Visit them at

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6) The Beverlyn Label –

I have full of praises for this piece! It can be worn in three styles! Hope over to their website to find out how.


NEW: ioRA New Year Giveaway at Wisma Atria


If you have been following me closely, I have been posting a lot of OOTD FROM ioRA and Lalu Concepts.

I love their clothes a lot because they have a huge range of clothes from work wear to basics to trendy clothes. It is literally a shopping heaven for me because they clothes are REALLY AFFORDABLE with mostly going at 2 for $29 or 2 for $39!

Look at this pair of jeans below, I LOVE IT among all my other clothes because it is only retailing at $29! Love the design and the fit!!!

When people ask me about my outfit and I told them I got the clothes from ioRA, they tend to look a little surprised because they never knew that ioRA has such trendy looking clothes now!! I am a regular shopping of ANYTHING. So I noticed the change in their clothes even way before they engaged me. I have been a loyal customer ever since.

Even though the prices are pocket-friendly, the quality is not compromised!!

My favourite outlet has got to be their pop-up store located at Wisma Atria Level 1 because it is so HUGE and SPACIOUS!!

This festive season, ioRA has collaborated with Hush Puppies and Chomel to complete your shopping experience. I would guess Chomel to complete your look with all the dazzling accessories and Hush Puppies for the man in your life to shop while waiting for you! Haha. All at Level 1 of Wisma Atria.

I brought a few friends, including my mom here to shop and none of them could leave the shop empty handed. They were so stoked at the collections and prices. You can do your Chinese New Year shopping here already!!

Look how spacious the store is. I am sure your shopping experience will be a good one because you can take your time to pick and try out the clothes instead of squeezing with the crowd outside.

They have new collections bi-weekly so do pop by their store as and when you are free!

I love their knitwears a lot so it is not surprising to see me posting about their knitwears 😛 The material is so softtttt and huggable!!

Let me show you some of my outfits that I got from them:

Leather vest at $19 and bottom at $29. Where can you find such deals?!

I brought two outfits from ioRA to Japan and this is one of it. Don’t you love the colour of the pants?

Love the flow-y details of this dress! I am rarely seen in yellow too if you noticed!

To make you feel even better, ioRA is having a New Year Giveaway on 7th and 8th Jan!

ioRA is giving away $5 worth of shopping vouchers with every $30 spent at ioRA pop-up store located at Wisma Atria #01-11.

If you do your Maths, that’s a rebate of 16.66% already!!

This giveaway is only available exclusively in Wisma Atria so make sure you are at the correct outlet!!

*After the festive period, the pop-up store will undergo renovations in March 2017 and reopen in May to welcome customers with a brand new look.

NEW: My new SPECKY look!


Wooot. A spectacles lover just got herself another pair of spectacles! A geeky one this time round!

I think I have 7-8 prescription glasses already :O

Didn’t expect myself to make this because I wasn’t at my usual optical shop. It was just another usual shopping day with the family. Nonetheless, it was a happy day! The silver frame is super in trend nowadays. I even got quite a few people asking me where I got it from.

Let me know if you like it or not? 😀

#Selfie alert!

New Balance 580 Sneakers Pop Up Store


To celebrate New Balance 580’s 20th Anniversary, the outlet at *Scape is currently converted into a one-of-a-kind pop up gallery.

The pop up store will be there from now to 17 July and you will be able to see the evolution of 580.

The gallery will also house a special exhibition of past limited edition collaborations with global sneaker stores, retailers and fashion labels. These include Mita Sneakers, Stussy, HECTIC, Undefeated, Colette, Wings + Horns, Bait, Packer Shoes, and New Era. The pop-up gallery will see exclusive launches of limited edition 580’s, as well as special 580 merchandise.

Fans will also receive a special edition pair 3D printed lace locks with every purchase of the 580 at the pop-up gallery on 11th June.

It was truly an eye opener for the both of us because we are fans of sneakers. Even though we have more than ten pairs of new balance at home, you won’t be able to find a pair of 580 in our shoe cabinet. Hence, this is a great opportunity for us to test the comfort and design of the model.

You will be surprised to know that even though the shoes are of the same model, the design can varies from lifestyle to light training and price varies from $149 to $229.

After New Balance collaborated with Mita Sneakers, a Japanese brand, it became a favourite among sneaker lovers. This year, the brands are collaborating again on New Balance MRT580. Only 24 pairs will be available in Singapore at the price of $229. Do visit the store at *Scape, #02-15 from 11am to 9.30pm daily from now till 17 July.


The Assembly Store – The One-Stop Stylish Online Men’s Shopping Portal

As a metrosexual individual who consistently seeks a phletora of preppy & gentlemanly styles, one of the events that got me really excited this year was the official launch of ‘The Assembly’ Online store (Website:! Nonetheless, the launch was held at its physical store nestled within the first floor of the Grand Cathay!

Spanning a hugh compound next to the famous Assembly Ground cafe, this multi-label store carries a wide array of mechandise ranging from men’s accessories, bags, belts, bow ties, bracelet, shirt, shoes, socks, ties, wallets to even watches. Basically from the head to toe! Definitely more than enough to keep any guy easily occupied with shopping for a few good hours!

The team behind this up and rising men’s fashion store is also the same team that brought about the successful local Menwear brand ‘Benjamin Barker’. They carefully handpicked a couple of brands which shared complimentary style to partner with. Together, they seek to further present a lifestyle experience for the discerning gentlemen with character, good taste and style in the comfort of warm, charismatic interiors.

Some of these brands they partnered with might already be one that you see day-to-day being worn by your male friends/colleagues or even in your own wardrobe!  It was indeed the case for me as I picked up my own Grey Herschel bag right at the corner of my eyes the first moment I strolled into the store! Immediately, I knew the style presented in this shop resonated with my own!

Having a quick glimpse across to all the other items in the shop,  it was crystal clear that they carried the latest Smart-Casual Menswear trend in Singapore. It just seemed like the most complete arsenal for any new age man to handpick their choice of dressing so as to best showcase their very own unique individuality!

As I took a closer look at the brands which was housed within the shop, I noticed that there were Aark, Bellroy, Benjamin Barker, Brown Breath, CNYTTA, Fabrix, Fjallraven, Gnome & Bo, Happy Plugs, Happy Socks, Hypergran, Komono, Moleskine, Orbitkey, Rawrow, Rugby & Co, Status Anxiety etc.

Found any of these brands familiar? I thought so! 🙂 Because this “Deja Vu” feeling also occured to me!

In fact prior to this visit, Rugby & Co bracelet has surfaced a couple of times over my IG feed & I always wanted one of these axe shaped bracelet! Guess what, end up I DID win one during their game station! Ultra happy with this unexpected loot & now I wear it as part of my accessories over the weekend! Never know you might just have the same pleasant encounter when you visit the store personally!

Finally to the HERO brand of the store! ‘Benjamin Barker’ which has received much attention in the local scene even before the recent Singapore’s Fashion Week! In fact, most of the outfits which were showcased during SFW or somewhat similar style were present in the Assembly Store! Hence, don’t worry if you missed the SFW runway, here’s the sneak peak! In fact now even better because you are just a few steps away from other matching accessories from the other labels ! Kudos to the convenience and time saved just by shopping in this one-stop shop!

Talking about convenience & time saved, nothing is gonna beat that shopping at their Online store!  So the management of the Assembly Store has decided to launch their online store (To visit, just simple click here: this year and they are aiming to progressively add more brands from their physical store to their online catalogue.

Simply put: Feeling lazy to go out yet you still want to look good in the latest male fashion trend, look nowhere beyond this one-stop solution!

Even for foreigner browsing the site, Fret not! Because they do offer worldwide shipping.

Below are a couple more pictures to give you a better feel of what is offered within the store…They have the Hippy style….

…right up to the Preppy, Gentlemanly style!

Nothing I say will beat visiting the online or physical store yourself & fuel your gentlemanly flair!

You can find them at:

The Cathay
2 Handy Road
Singapore 229233

Opening Hours:
Monday – Thursday : 12:00 TO 22:00
Friday – Saturday : 12:00 TO 23:00
Sunday : 12:00 TO 22:00

American Eagle Outfitters Soaring its way to Singapore @ Vivocity B1

The logo of an Eagle will take on a very different meaning in Vivocity from the 19th June 2015 onwards as it marks the official opening of the long-awaited American’s favourite Jeans brand, American Eagle Outfitters (AEO)!

To be more specfic, the ‘Eagle’ will be making its grand landing at the newly-expanded Basement one of Vivocity. The First AEO Boutique spans a great area of approximately 4,000 square feet making it one of the biggest & most noticable anchor tenants in Vivocity. The KEY idea surrounding AEO’s concept is all about ‘Vivaciousness, Optimism, Energetic & Carefree“, qualities very much displayed by those between 15 to 24 years old.

Media Preview Party / Official Launch

As a prelude to their future legacy, AEO organized one of the largest-scaled Media Preview Party involving more than 300 media participants, on a day before its opening (18th June 2015). Among these vast number of attendees comprising of renowned bloggers, celebrities & VIP influencers were the familiar faces from the casts of Ah Boys to Men, Joshua Tan & Tosh Zhang. At one of point of time during the party, the two appointed AEO Singapore’s official ambassadors also came upon the stage to share with the eager crowd on their favourite AEO outfits!

Them looking real sharp here in their own AEO outfit that night during the interview on stage with DJ Sonia Chew..

Apart from this, the other key activities happening that night included an opening address by the AEO’s Vice Present of Asia Pacific & Global Country Licensing (Mr Kareem Gahed) and a ribbon-cutting ceremony by couple of the key stakeholders such as StarThreeSixty CEO, Mr Andy Chaw. With this marking the official launch of the brand, the guests were then free to mingle & roam around the shop to snap pictures.

I was amazed at the fact that the organizers had even deliberately peppered a few activites such Foosball, AEO-Tattoo corner & Ice Air hockey to liven up the fun mood within the AEO Flagship store.

No party is complete without the addition of booze & small bites as part of the merry-making regime. Hence, here we are basking in the purplish lightings within the shop with our Champagne while the other guests were ‘intoxicating’ themselves with a good bottle of Desperados.

As we had our dinner beforehand, there was hardly any more space in our stomach to accomodate for the generous small bites such as Krispy Kreme Doughnuts & meat skeweres revolving within the store.

Despite the fun-filled & attention-grabbing activities, what truly captivated me that night was the Store Concept & the Summer 2015 Collection of which the brand’s chief cornerstone was their expertly-crafted high quality Jeans!

To put things simply, the rugged & contemporary interior seems to call forth the “be yourself” & “live freely” spirit within you. Furthermore, the men’s and women’s sections are clearly demarcated with both genders taking almost equal quantity of outfits.

Womens’ Section

Shall we then have Ladies‘ first?

The Ladies range comprised of flirthy sundresses, fun crop tops, feather-light cardigans and mussed-up knit dusters which seeks to make the ladies look cool even in the hottest climate of Singapore.

The list runs on with flowing Maxi dresses, fitted rompers and even Denim Jackets to bring out the 70’s in you!

One commonality among the Male & Female sections was the fact that a large portion of the store was dedicated to their hero product – the AEO Jeans which starts from $69 for both Men & Women & available in washes from light to dark which seeks to make the wearers stand out.

There is an unparalleled selection of washes and fit styles to leave the female shoppers spoilt for choice. The differrent genre of jeans available for the women spans from Jeggings, Skinny and Boy Jean.

Also, available within the female section are easy-to-wear slip-on sneakers to double-buckle sandals in neutral colours and romantic floral prints that take her from day to night by the coast.

The AEO Summer 2015 Women’s Collection provides ready-to-wear apparel with prices that range from $19 for flip flops to $105 for a denim jacket.

Mens’ Section

So much for M to drool over. Now to my section finally! ><

Diving straight right into the Jeans section, there are cuts from Slim Straight, Super Skinny & Orginal Taper for men.

The AEO Men’s Jeans line is complemented by other key categories including graphic T-shirts, tanksShort-sleeved shirtsaccessories and footwear that all lend an effortless daytime look with beach boy charm.

Priced between $38 for footwear to $99 for chino pants, the AEO Summer 2015 Men’s Collection offers a go-to wardrobe for every man.

So what in the mens’ section captivated me MOST that night?!

Being a lover of preppy & Boy-Next-Door looks, my pick for the men’s section that night was ironically not on the shelf but on the body of the staff! Apparently, it was not laid out on the shelf. But the friendly & helpful staff took the trouble to find one for me to try on.

So here I am in one of the six fitting room covertly preparing to infiltrate into the AEO’s staff gang! >< Yay or Nay? Your judgement!

One other interesting I would like to point out within the shop is their fitting rooms with one slightly bigger room that is disabled-friendly. Unique to only their fitting rooms is this call button in each of them where customers can request for help without having to leave the room. A store staff will respond to the call and assist with the request as part of the great customer service that AEO is dedicated to deliver.

This is what I called spoilt for choices & at the same time spoilt for good customer-orientated treatment to deliver that wholesomely good customer experience! And that is simply why at the end of the whole event, you see all the guests returned home with their face bearing the same expression like ours below! :)))))

For those with IG, you can check out more interesting photos of this event & their nice outfits at their IG username: ‘Americaneaglesg‘ or hashtag: ‘#aeosg‘ or Facebook: ‘

Wait no further, ride on this flight @ Vivocity B1 now! 🙂

AEO Singapore Opening Specials

Shoppers get to receive a free AEO Tote bag (while stocks last) upon spending of $80 nett and above.

Special for Citibank Card Members: Entitled to enjoy 10% off regular-priced items from 19 June to 12 July 2015.

Further Information

American Eagle Outfitters at VivoCity (#B1-06/07) will open to the public on 19 June 2015.

Opening Hours: 10.30am – 9.30pm / Tel: 6376 9302


Melissa Star Walker Collection


I have over 200 pairs of shoes but I don’t have a pair of Melissa. Just how could I?!

I tend to buy shoes a lot and you can find shoes in most of my shopping trips. I don’t usually care about the brands as long as they are comfortable and nice.

I also have a thing for sneakers recently. I know Melissa has no link with sneakers.. but do read on..

I went for the Melissa Star Walker event last month and that was when I was introduced to the brand thoroughly. Now, they made me a fan of Melissa shoes.

Melissa goes interstellar with Fall Winter 2015 collection.

I AGREE WITH THIS SIGN!! There’s no try!!

Every pair of Melissa smells so nice and the name Star Walker, represents futuristic designs. The thoughtful brand also came out new styles for their Mini Melissa fans.

How cute does these duckling wellington boots (Mini Melissa Sugar Rain) look?!

I also like the Mini Melissa Ultragirl Dog!!! Melissa IT was previously only available for the adults but they have the minis one already! Also, look at the heart-shaped waffle, that’s the 6th edition of Mini Melissa Furadinha. Mini Melissa shoe range from $85 – 95.

When we talk about Melissa, the first thing that comes to my mind is the ribbon. They like ribbons on their shoes and the designs are so classy and dressy. Suitable for dressing up and dressing down.

Melissa Space Love ($160) is a basic for any modern woman. Simple and neat.

Melissa Space Sport ($165) – the perfect combination of functionality and delicacy. The pair in black and blue is absolutely stunning.

I was actually considering this pair by Melissa Backless + Alexandre Herchcovitch ($185). It gives off a very strong and stylish character. Put this on and you can be the fashion icon for this season!

Melissa Flower Queen + Alexandre Herchcovitch ($140). Florals, how sweet and chic!

One of the designs that got us going gahgah was the Melissa Flower Boot + Alexandre Herchcovitch ($340). It was first launched during Spring Summer 2015 and it was a big hit among the fashionistas in Paulo Fashion Week. It is limited edition so fastest shopping addict first!

Take note of the two biggest trend in this season that this pair has – floral and thick soles.

Every girl’s dream. The Cinderella shoe x Melissa.

I have a Karl Lagerfeld watch so I am quite into this new style from the Melissa team!

Melissa Cosmic

Now.. why sneakers? Look at this Melissa Love System Now ($160). This innovative tennis shoe was originally launched in 2001 but it is making a comeback this season with greater comfort! I am so so so going to get this for sure!!

Available in more colors! I am steering towards the white or the orangey-red 😀

Some designs are exclusively available only at MDREAMS but you can also find Melissa at Takashimaya, Tangs, Robinsons, Isetan Scotts, Mothercare, Pupsik Studio, Rockstar by Soon Lee 🙂

Adding colors to #OOTDs

I have been quite colorful lately under James’s influence. I was always black, white, grey and black, white grey only. That guy loves colors so I kept exploring all colors to match him.

Let me show you some of my recent OOTDs (you can also see them in my Instagram – @maybelinesim)


Not exactly colorful for this outfit but this is my first bustier romper! I use to hate bustier a lot because I don’t fancy wearing bra without bra straps. LOL.


This dress is given to me courtesy of I received a lot of compliments from that day!


This monochrome is my favourite match among all. I bought the midi skirt from Taiwan for less than $10 at Wu Fen Pu I think!


Simple dress matched with a necklace from Paired it with slippers because I was only out for a short lunch.


Hehe. Mint dress from SkinnyMint’s birthday which will be up in another blogpost soon.


I don’t know how to describe this top but it colorful enough to go plain for the bottom.


Sometimes when the outfit is too plain, I would go for something more interesting. Since I had two pairs of the same shoes in different color, I wore one color on each side :X Mint on the left and pink on the right. Sweet sneakers from Lee Cooper!

Speaking of sneakers, I am very very into sneakers recently. I bought quite a few pairs and I am still eyeing for more.

And the guy behind all my OOTDs? James!! His photography skills used to be HORRIBLE but I must say that he is certainly improving!! Hehe.

See you!