Etude House New Launches


There were so many new launches for Etude House in July!

From Precious Mineral Any Cushion Pearl Aura to new additions to Wonder Pore range to Loving Days Fragrances to Leg Stretching!

I brought the Precious Mineral Any Cushion SPF50 PA++ ($32) along with me for my Bangkok trip and it keeps my skin glowing! Because the weather was too hot there, I don’t want too many stuffs on my face so I kept the sunblock and powder away. It keeps my luggage light as well because I don’t have to bring so many products over.

Look of the day with the cushion.

Their Loving Days Fragrance Line sure is one pampering range. It even comes in a set which you can gift to princess easily without the trouble of having to wrap it up.

It comes in 3 different scents:

– Blooming Love (Blue); Floral Fruity which draws scent from pink flowers and bright berries

– Sweet Sparkling (Green); Citrus Floral, refreshing and sweet scent from citrus fruits and jasmine flowers

– Cool Sugar (Purple); Light and fresh with breezy blend of watery fruits, violets and lilies

I am drifting a little towards Floral Fruity. Each set (Body Lotion + Body Wash) is retailing at $43.90 or you can get them individually at $25 and $21 respectively.

Their Fragrance Mist is also available in 60ml ($16) and 170ml ($28).

The Leg Stretching range is a lifesaver for me because I just started working out 2 months ago and my muscles are still quite stiff and weak.

The Leg Stretching Patch ($4.90/2 sheets) delivers a cooling effect to tired legs that are stressed. It can be sitting down in the office for too long or even after a good work out.

Stretching Relaxing Cream ($14) contains pumpkin and red bean extract to keep the legs rejuvenated as if they have just been given a good stretch! This tube of Leg Stretching Relaxing Cream came at the right time as it leaves a cooling sensation after applying it.

I have a few bottles of Wonder Pore Freshner and it works well for me.

They have more items to this range!

Wonder Pore Deep Foaming Cleanser ($18). The cleanser contains mint beads which can cleanse the pores and dead skin cells thoroughly, leaving the face smooth and fresh. It is also gentle enough for daily use.

Wonder Pore Deep Tightening Essence ($32). Who would want visible pores on their face? This essence can aid in tightening the gaps in-between the pores for smoother looking skin.

Wonder Pore Clearing Emulsion (24) restores the skin pH levels and keeps the face fresh.

Wonder Pore Balance Cream ($31).

Wonder Pore Black Mask Sheet ($5). Mask your way to tighter pores at night as it contains bijangtan, one of the highest grades of charcoal which helps in cleansing and nourishing the skin. It can control sebum secretion too.

Find Etude House at:
1. Flagship Store at Wisma Atria #B1-20/21/22
2. 313@Somerset #B2-30
3. Bedok Mall #01-87/88
4. Causeway Point #B1-K02
5. Chinatown Point #01-12
6. Clementi Mall #03-34
7. JEM #02-44
8. Junction 8 #01-48
9. Jurong Point #01-57/58
10. Lot One #01-19
11. NEX #01-63
12. Parkway Parade #01-23B
13. Plaza Singapura #B1-26
14. Tampines 1 #01-15
15. V ivocity #B1-03
16. Suntec City #02-601/601A

ETUDE HOUSE VivoCity Opening


I have been traveling to VivoCity quite often because there are so many stores opening recently! Guess what is the most recent one?

It is none other than my most most most most favourite place to shop for cute k-beauty cosmetics!! Whenever people talk about k-beauty, the first brand that comes to my mind is ETUDE HOUSE!!

only are the packaging to-die-for, but the prices are extremely pocket friendly and good.

Like their outlet is Wisma, the outlet in VivoCity is as huge! I am not only referring to the amount of stuff they carry but also….

The manicure and pedicure stations!! If this is not WOW, tell me what is! As you can see from the pictures above, there are a whole lot of colors for you to choose from, from one tone, to shimmery and to glittery. What a pampering heaven!

Look at those cushions there. Do you recognize them? They can be found in their blushers! I am currently using the Lovely Cookie Blusher which has this cushion too. Super super CUTE!

Not only is the shop spacious for you to shop freely, the lighting is also pretty good for selfie. So when you’re doing your pedicure, snap some lovely selfies too! Especially when the background looks so clean and princess-y.

Also, be sure to check out their unique Sweet Catcher Machine. It’s a sure win and prizes include ETUDE HOUSE products, movie passes and dining vouchers. Though it’s easy to catch, but guess luck was not really on my side… I only managed to get 2 sets of travel-sized Moistfull SUPER Collagen kit after many tries! Sharing is Caring – I gave 1 of the set to another fellow blogger who didn’t manage to catch any – I feel so good about it!

Other than the Sweet Catcher Machine, what kept all the princesses really really busy was the new ETUDE HOUSE Dreaming Swan Collection.

ETUDE HOUSE collaborated with international fashion illustrator, Kerrie Hess, to design and curate the packaging that gave the Dreaming Swan Collection its playful yet demure ballet girl identity.

This specially curated series of make-up and accessories will bring forth the inner ballerina in all of us!

I felt like buying everything. And right now, as I am typing this post, some of the products are already sold out when they were launched just few days back!!

The collection is available in VivoCity from 22 May onwards.

I love the cushion’s casing – the purple one especially. I really

The collection is available in VicoCity from 22 May onwards, Wisma Atra from 5 June onwards and Islandwide from 3 July onwards.

I love the cushion’s casing – the purple one especially. I really really love the color and the feel it gives.

I have always loved ETUDE HOUSE lipsticks and I get a lot of you asking me which lipstick I use, and what color code it is whenever I upload a selfie in my Instagram.

Now, I am loving the Dear My Blooming Lips-Talk even more because there are five new vibrant colors that are semi-matte in the Dreaming Swan Collection. Despite being semi-matte, the application is still smooth and glides smoothly like cream chiffon. Best of all? Only $18.90 each!!

The moment I look at it, I’ll gooooo “Omg I wantttttttttttt. Too cute not to buy”.

Now, this is what I am dying to own….. The Dreaming Swan Eye and Cheek ($22.90). It acts as an eye shadow and blusher at the same time for kissable cheeks and eyes that sparkle. Look at the tin and the curt puff. Aren’t they gorgeous? The tutu puff comes only with limited edition products.

The brush is super lovely too. It looks like a flower waiting to bloom. The Dreaming Swan Veiling Pact Brush ($17.90) features a tapered end that allows you to reach the corners of your face and it feels soft and smooth to touch!

Last but not least….. The Dreaming  Swan Mini Pouch ($16). It has a mini tray for small items like your ear studs, bracelets or even your make ups like the Eye and Cheek powder or a lipstick from the Dear My Blooming Lip-Talk range!

Awwwww… I want a princess desk that holds all the ETUDE HOUSE princess-y products.

Find their new outlet at VivoCity #B1-03 (just above Candy Empire)!

And I hope all of you will have as much fun as I did, doing up my makeup, pampering my nails, and taking pictures with these princesses at this magical Dollhouse!

Also follow them on their Instagram @etudehousesingapore for more updates! X

Etude House Cocktail Party

Etude House Cocktail Party 2015. Were you there? It was a girly girly day out for Valentine’s. Thank you Etude House for sending the sweet Valentine’s gifts over! It was a surprise, a rather sweet surprise!!

There were new eyeshadow and gel polishes at the party and demonstrations were shown to teach us how and when to apply them.



The theme of the new eye shadow palettes were quite cute – Give Me Chocolate Valentine Collection. As you can see there are 3 palettes to choose from. There are also 6 nail polishes. All of them are chocolate-scented. So cute! The packaging of the palettes have a very vintage feel.

– Etude House Give Me Chocolate Cherry Truffle
– Salted Caramel (my favourite!)
– Cacao Fudge



They also came up with Etude House Enamel+ing – Home Gel Manicure System. Of course, you would need your own LED-light which is quite mini and light.

There are a lot of colors to choose from.



The demonstration also showed us how to create our own home based gelish “palour” Hehe.



I was given 5 bottles of the colors but I have yet to try it because I don’t have the LED light at home. If I ever get one for myself, I’ll probably do a review on how it feels like to do gelish at home :X
Again, thank you Etude House for all the pampering and love! X


Hello fans of Etude, I have got a good news for you!

They are having a storewide discount for all of you!

30% for members and 20% for non-members. Go stock up whatever you need now!

The Shilla Duty Free

James always complain about me overspending on clothes and cosmetics. Cosmetics are generally way more expensive than clothes.

Now, I know where to stock up for the cheapest and branders cosmetics and perfumes! The ultimate shopping experience with 182 Cosmetics and Perfume brands can be found in our Changi Airport!!! It has the largest collection of beauty brands among airport duty free shops in Asia Pacific.

The prices are up to 40% cheaper than what is retailing in the city from Marc Jacobs to SK-II to Revlon to Laneige to Chanel to Jo Malone to NARS and more. Some sets are travel-exclusive so you can only get it inside. Terminal 1 was also the first place to launch the world’s first new SK-II AurActivator Complete Correction Cream!

You will be able to find The Shilla Duty Free at all 3 terminals but the iconic one will be at Terminal 3, which is expected to be completed in June 2015. It will house a Dior Makeup Flagship store, a beauty cafe and an SK-II Pitera spaaaaaa!

Korean pop stars, TVXQ and Chinese actress & Model Angelababy were there during the ribbon cutting session as they are the stores’ official ambassadors.

Why them? You must be thinking. Singapore is also hit by the Korean wave so you can find a lot of K-beauty brands there as they are highly sought after. Be prepared to be welcomed and look forward to a range of over 34 K-beauty brands!

Everyone was screaming for the k-pop boy band and Angelababy. And that goes to show that The Shilla has got the right ambassadors! Haha.

Apart from the departure hall, if you are only visiting Changi Airpot and not for traveling, be sure to check out the famous Korean brand which is finally now in Singapore – Whoo. You can visit them at its new flagship store at Terminal 1 Departure Check-in Hall area.

I must comment that the products looked like they are made for royalty.

I was totally sold by the lipstick!!! I bet you would be too!

For your information, you can also find The Shilla Duty Free at Seoul (Flagship Retail Store), Incheon International Airport, Jeju Island, Gimpo International Airport, Daegu International Airport and Macau Airport.

Visit for more information 🙂

Makeup of the day

What are your top few favourite makeup brands when it comes to blushers?

I have personally tried a lot of brands, but I still have a lot which are uncovered yet.

I love highly pigmented blushers because I don’t like apply them again and again. But having said that, I don’t wanna look like a monkey’s butt too.

I also love blushes that comes with a little brush so that I don’t have to carry extra brushes around.

My top favourite is currently from Laneige and Revlon.

Although you don’t see Revlon in the picture above, I am currently using this:

Yup, that’s my first Coral blusher instead of my usual pink. I bought this when I left house without makeup one day. I need a blusher and a lipstick but there was a promotion going on. So I thought, hey why not. It seems good.

Highly pigmented and long lasting. I don’t have to retouch my makeup with this blusher. Money well spent on “accident”.

Natural coral instead of pink.

Makeup of the day by these awesome cosmetics:

Foundation: KATE Tokyo
Eyebrow: Collection Cosmetics
Eyes: Etude House Play 101 Pencil
Blush: Revlon
Lip Colour: Etude House

Makeup Challenge for J!

This is my FIRST ever Vlog and I have no idea how to even do basic video editing so forgive me if you feel that it is not well done. The next one would definitely be better!

The first thing everyone told me when you see me is “Aiyoooo. James and you damn sweet can”. Okay, we are quite sweet. HAHAHAHA.

To make it even sweeter, J did my makeup for me in the video below!! It was his first time and gosh, he’s a natural! I did not allow him to practice before that but he don’t even need a take two for any step.

Either he’s too smart or Etude House Play 101 Pencil is really easy to use!! (I would pick the latter because Etude House Play 101 is REALLY easy) If a guy can do it so well, I am sure any girl can do it better!

Enjoy!! More Vlog ahead I hope!! 🙂

Etude House Play 101

How heavy is your everyday bag? Do you have a makeup pouch inside? Or rather, how heavy is the makeup pouch that you have to bring out everyday?

Mine is rather light but bulky. I can’t complain because I have eyeliner, blusher, eyebrow pencil and whatnot inside.

Etude House made all your cosmetic must-haves lighter and convenient with the Play 101 Pencils!

Currently there are 13 colours with 15 more to hit Etude House SG stores in October! Each pencil is retailing at $12.00.

Why did I say the pencil make things lighter?

Because……. you can replace and convert all your makeup items (lipstick, blusher, eyeshadow, eyebrow pencil and eyeliner) into a single single pencil!

Play 101 Pencil – Basically a multi-function tool for your entire face. Kiss goodbye to the heavy palettes and chunky items in your makeup pouch!

I was presented with 5 different colors and after swatching, I already knew what I could do with each of them.

See below for the swatches of the Play 101 Penciles on a piece of paper.They are gel based and is available in 5 different types of texture – Creamy, Matte, Glossy, Shimmering and Glitter, which explains why the colours are so vibrant and smudge proof. They are so fun that you can use them for almost anywhere on the face!

Number 50 would make good eyeliner and eyebrow pencil while 15 and 20 would make good lipstick and blusher. Number 28 would make good agyeosal if you are going for Korean Ulzzang style makeup. I could just go on and on about how to use and what to use!

1. Eyebrow use.

You can also mix and match different shades of brown to get your hair shade. We all know that the brows should be of the same tone as the hair no?

2. Lip liner/ Lip stick

I have been using the colours for the double liner and they gave me a very feminine look. Coral and light pink are my top favourites.

3. Eyeliner, Eye shadow

You may even use the darker colors as eyeshadow and darker ones eyeliner!

4. Blusher. Gently apply a few strokes on your cheesk before blending around. That was what I did.

I have already used them for 2 weeks. Tested and proven to be long lasting, waterproof and smudge-proof.

Gone are the huge make up pouches. Now I only carry a small pencil case with me. So wallet-friendly, I am certainly getting more when the new shades arrive.

They are so user friendly even the boyfriend could do my basic makeup for me effortlessly. Love them!

Etude House Cocktail Party

Woooo~ Who haven’t heard of Etude House? And which princess doesn’t like Etude House?

Despite partying at another event the night before, I told myself that I have to wake up for the Etude House Magic Any Cushion Cocktail Party which would take place at 10am!

Trust me! I was soooo glad to be there because I learnt quite a few stuffs from the demonstrations.

Of course, not forgetting my pretty lady XinYi!

So happy to see all of them!

I am a sucker for lip colours so I went to explore the lip products before the demonstrations. They sure have a HUGEEEEEEE range for lips!!

I swear I am going to get their lip tint when I visit their store the next time round.

Etude House and their princess packaging certainly win hands down.

This was the makeup box of the make up artist that morning. I love how the entire box is filled with Etude House products!

There were two demostrations that day. The skin care and the make up. Remember to cleanse and tone your face before anything!

Cleanse, Toner, Essence, Moisturizer, Sunblock, Concealer, and then your usual make up routine.

The base that was used on the model was the Magic Any Cushion. As the SPF is already high enough, you can skip the sunblock if you’re using the cushion too.

I can’t tell if they are gigantic macaroons or cushions! I like the all the colours. Of course, each colour serves a different purpose.

Green – For reddish skin
Pink – For pale skin
Orange – For dull skin

Etude House generously gave me all three of them to try! I can use the cushion and leave house without sunblock or foundation when I want a more natural look. Save me some time in the morning.

Look how happy we were! We were so delighted when we knew that we were going to be there together.

Showing some love for the Cushions again and again!

Left the store with all the goodies from Etude House. Thank you once again for the invitation!

Etude House I Need You A-Z Facial Masks

December is probably the coldest month of the year and this is also what causes our skin to be even drier and flakey.

Dry skin also meant rough skin. And all these could lead to a dull and old overall complexion.

Much thanks to My Fat Pocket and Etude House Singapore, I get to pamper my skin with the different masks from Etude House! Thumps up for the packaging again!

This collection is one of the cutest masks ever – I Need You! A-Z mask!

Yup yup, they have all the different alphabets! (Hint hint, Valentines’ Day is almost here soon). And it would be a really cute gift for your mom or girlfriends.

You can buy Mask I, ♥, U, or M, A, Y, B, E, L, I, N, E for meeeeee! HAHAHA.

For once, I wished my name was longer. LOL!

Etude House was really cuuuuuteeeeee. They sent me ♥ETUDE. Yes yes, I love Etude! 🙂

Behind the 5 Berry Complex are different masks like Elder Flower, Tea Tree, Unpolished Rice and Dandelion.

Like other masks, each mask serves a different effect.

5 Berry Complex – Antioxidant
Elder Flower – Soothing and Moisturizing
Tea Tree – Trouble Care
Unpolished Rice – Firming and Nourishing
Dandelion – Revitalizing

I like Tea Tree products a lot because it helps to solve issues like pimple outbreaks during period or stressful days and Elder Flower can help soothe and calm down the skin.

They are exactly what I needed most now because of my mini pimple outbreak at the forehead caused by monthly hormonal changes.

Without hesitation, I opened up the Elder Flower to soothe the skin.

Inside the foil is a bag of goodness and a paper mask big enough to cover my big face!

The Elder Flower mask contains Elder Flower Extract (Sambucus Nigra Flower Extract) knowned to be used in Europe’s folk remedies, soothing and moisturizing, irritated skin from the environment or stress, delivering comfortable and smooth skin.

I love to leave the mask on for 20 – 30 minutes before removing it but remember, your skin need to breath as well, so do not overwear it thinking that the longer you put, the more nutrients your skin can absorb!

I don’t like masks that leaves a sticky feeling after masking. If we were to wash the stickiness away, it would defeat the purpose of masking already right?

Good news is that the I Need You Masks from Etude House is totally  NON-STICKY at all! My skin also feel ultra smooth after the application. It just felt like my skin went for a facial skin rejuvenation!

Now, I can go out with more confidence when the skin troubles are well taken care of! 🙂

Hope I just gave you some ideas on Valentines, Birthday, or some random gifts as well as inputting new masks to your skincare routine!

Etude House Lash Perm All Shockcara

Another pretty product from Korea for review.

And it’s non other than the highly raved brand – Etude House!

Bling bling Packaging.

This mascara has 4 different unique selling points as compared to other mascaras.

1. Highly elastic pink spiral brush

Most mascara brushes are literally bushy brushes but Lash Perm All Shockcara has 4 way pink spiral brush with highly elastic bumps that makes surreal eyelashes.

This little thin brush can give you both volume and curls.

2. Super Fitting Technology

Autoagglutination powder can volumes, lengthens and curls the eyelashes by increasing the adhesiveness between lashes and mascara.

3. Zero-smudging, Waterproof

Back to point 2, despite the increase in adhesiveness, you don’t have to worry about it smudging onto your eyelids at all. The all proof wrapping system strongly protects swear, water and oil by preventing them to get inside the mascara which can last up to 12 hours.

However, it can be easily removed by cleansing with warm water. I tired removing it with my milk cleanser and it works well for me even with normal tap water.

4. Lash Perm All Shockcara has Black Hole Pigment

This can help to express clearer and deeper eye.

Take a look at the Carbon Black Pigment below and compare it with the Black Hole Pigment on the right, clearly, which pigment gives a brighter and darker eye?

The answer is clear. Yes, the Black Hole Pigment.

Nuff said. Let’s give it a go and put it to test!

With a gentle application of Lash Perm All Shockcara VS No Mascara.

The length and volume was visibly increased even with a gentle application. I don’t like too dramatic eyes so I would pretty a natural look.

As for the curls, I didn’t curl it up with any eyelash curler but you can clearly see that it is curling upwards in the picture.

Alright, Lash Perm All Shockcara has passed the test!

All in one perfect mascara for volumizing, curling, lengthening and waterproof. YAY!