Some may call me a busy bee, always on and about but there’s one thing that I secretly wish I could do – that is to stay at home and cook up a meal! My wish is closer than I imagined with WMF’s new premium appliances and cookware that were recently unveiled in Southeast Asia for the first time!
There’re just too many reasons why these WMF new collections should sit in everybody’s kitchen! Before we dive into the reasons, WMF is a renowned German brand that stands at the forefront of the market for exceptional kitchenware and cookware. It has been around for more than 160 years and WMF takes pride in developing outstanding design, durability and perfect functionality. My first encounter with WMF was with my previous job, where we equipped our pantry with prestigious kitchenware from WMF to serve our highly regarded clients. Surely, WMF left a vivid impression on me.
WMF KITCHENminis® – small in size, big on promise
As we usually observed, most kitchen appliances are big and chunky. However, WMF has miniaturised them while keeping their essential functionalities. Featuring 5 different appliances listed below, the WMF KITCHENminis® are space-saving, sleek, compact and come with clever features plus excellent energy saving qualities.
The featured models include:
WMF KITCHENminis® Smoothie-to-go
WMF KITCHENminis® Glass Kettle Vario 1.0L
WMF KITCHENminis® 2-Egg Cooker
WMF KITCHENminis® Steamer
WMF KITCHENminis® Chopper
This WMF KITCHENminis® is made with Cromargan® stainless steel casing, which combines brushed surfaces with a high matt finish – giving appliances the durability that WMF promises.
WMF Perfect Premium – taking the pressure out of cooking
This is my favourite amongst the new collection! It’s the ideal solution for those who are busy because it is an energy and time saver – saving up to 50% of energy and 70% of the cooking time! A shorter cooking time also means that more vitamins are preserved in each dish, making pressure cooking a healthier way to cook.
WMF FUSIONTEC – where technology and style meet
I realised the importance of durability when I experienced a melting spatula when I attempted to cook overseas :/ Hence, the material of the cookware is very important to me when it comes to choosing pots, pans and other cookware!
WMF introduced its FUSIONTEC range that aligns with the brand’s philosophy “Designed for performance. Made for a lifetime.” The FUSIONTEC range is created with a special iron steel core that is fused with natural mineral layers and fired under extremely high temperatures to create robust, scratch and rust resistant, dishwasher-safe cookware. The exciting part? This range also comes in a myriad of hues!
The featured models include:
WMF FUSIONTEC High Casseroles
WMF FUSIONTEC Low Casseroles
WMF FUSIONTEC Cooking Bowls
WMF FUSIONTEC Saucepan
WMF FUSIONTEC Frying Pans
WMF FUSIONTEC Stew Pan
WMF LONO – the perfect marriage of beauty and purpose
Our daily kitchen essentials, the kettle and toaster, now come in the classy matt finish of the Coromargan® stainless steel case, the hallmark of WMF. This WMF LONO range showcases endurance, high-performance excellence and stunning designs.
WMF kitchen appliances can be found at select stores like Metro, Isetan, Robinsons, Takashimaya, TANGS and more. For more store locations, please visit www.wmf.sg.