September is a month that I’m excited about. Apart from all the Fall Collection that’s coming out, what makes it special this time round was that I’m part of it. For some, you may know that I used to work in H&M, hence this particular project has a special place in my heart. I’m so ever grateful for this opportunity and before I jump right in, I would like to say a big THANK YOU to Clozette and H&M!
To kick-start this post, here’s an interesting quote. “SHE is clothed in strength and dignity, and she laughs without fear of the future”. This year, H&M’s Fall Fashion Collection is more than just another collection. There is a strong social movement campaign behind it (#Ladylike), bringing awareness of Gender Equality and Female Empowerment to women and girls like you and myself. A lady/woman CAN be #Ladylike in so many ways! Such as feminine; badass; powerful; fun and etc.
Personally, #Ladylike to me is being confident about who you are. We ALL have our own insecurity (even me), but that’s alright because confidence can be built. There are many ways to build confidence. As for me, I love dressing up. I enjoy being able to dress and look differently such as preppy chic today and edgy on other days. Dressing up allows me to present myself in a specific way on a specific day, kind of like makeup.
I was invited by Clozette to be part of this campaign where I’m dressed in 2 looks. From the moodboard that I was given, the women look strong and powerful, and that’s exactly what I want to portray in my shoot. I also made sure I was having fun at the shoot. You bet I did.
In the first look, it has more feminine and fun factors to it. Definitely a look I would wear! I love the turtle-neck as an inner piece because it brings out the fun polka dot. The finishing accessories such as the beret to the socks and boots are “Fall” perfect. From the lookbook, I believe you can tell I was having fun. Can I also point out how that big pair of earrings surprisingly manage to add a subtle touch to the outfit. It’s an outfit I would like to go around town in.
For the second look, it screams cool, boss and chic. I never knew that adding a big scarf to a black maxi dress could instantly look that cool! I believe feeling confident in what you wear can really bring out the look even further. So ladies, don’t hide behind all those fabric. Instead, wear them and rule them!
I had so much fun at the shoot, I wish I could do it over and over again! In fact, everyone was having fun and the beautiful Clozette team was even dancing to the background tunes. I on the other hand was trying to keep my cool persona at that point.
After the shoot ended, I’ve also gotten a chance to style my own take using the Fall Collection items on a mannequin! Based on the allocated 2 looks and my styling take, you can see that H&M Fall Collection is very versatile and wearable.
Also, good news! H&M’s Fall Collection is NOW available in store so do head down and join me in the #Ladylike movement. Here’s how:
Stand up for the diversity of women and you may be one of 3 lucky winners to get a $200 H&M gift card. Simply post an OOTD on your Instagram with the caption: I am #Ladylike because…
Remember to hashtag #HMSingapore (be sure to make your account public). Winners will be notified on 19 Oct 2016.
You can also see more looks from my fellow H&M Digital Ambassadors on Clozette here.
Girls compete with each other, Women empower one another~