recently I’ve been invited to the Laneige Meets Fashion – LANEIGE X PLAYNOMORE event where I got to know more about this collection which will be available in Singapore during September 2015!
LANEIGE’s partnership with PLAYNOMORE, a brand designed by Chae-yeon Kim whose signature SHYGIRL square tote bag has garnered a large following of K-pop celebrities and models in South Korea since its recent launch in 2014. Incidentally, the brand philosophy of PLAYNOMORE reflects the 2015 brand slogan of LANEIGE, “Unleash the sparkling beauty in you”, highlighting the stunning compatibility between the leader of K-Beauty and the mega-trendy fashion label. This marks the beauty brand’s second collaboration of LANEIGE Meets Fashion.
This Project features “SHYGIRL” of PLAYNOMORE wearing LANEIGE cosmetics. Named “My Darling, SHYGIRL”, SHYGIRL with her curious but shy eyes transforms into an even lovelier and more attractive character that displays the cheerful sensibility of both brands.
This collection consists of four specially designed LANEIGE products.
At the event located at Brew Maison we got to have fun at the photo booth and customising your own bag charms which is then attached to the “bag” that came with the products!
Chloe from Korea works for Laneign travels to different part of Asia to promote this collection.
Now let’s get into the super pretty products of this Laneige Meets Fashion – LANEIGE X PLAYNOMORE collection!
BB Cushion Pore Control – S$59
BB Cushion Whitening – S$59
This best-seller from LANEIGE needs no introduction, by protecting the skin from harmful UV rays with SPF50+ PA+++ to refreshing and soothe fatigued skin with its Ion Mineral water content.
For lasting freshness, BB Cushion Pore Control contains Pore Purifying ComplexTM to control excessive sebum and provide pore coverage along with benefits such as SPF50+PA+++ UV protection, sweat- and sebum-resistant, soothing properties, as well as a semi-matte finish. This collection of BB Cushion comes in shade #13 True Beige and#21 Natural Beige.
Intense Lip Gel – $36
The Intense Lip Gel combines lip glosses and lip balms hence is rich in colours, great moisturising benefits, long-lasting, and high gloss minus the stickiness. With the double-layer gel-forming technology called Oil Floating Tech, it effectively separates the colour (Hydro Chroma colour + Water Polymer) and the gloss (oil) for incredibly glossy lips with long-lasting vivid colour payoff. The Intense Lip Gel also boasts Oil-Water Double Moisturizing, keeping the lips moisturised as if you had just applied a super-hydrating lip balm! Good news is, following the launch of LANEIGE X PLAYNOMORE collection, the Intense Lip Gel will be continued as a regular item and is available in 10 shades!
Intense Lip Gel No.4 Custard Coral
Intense Lip Gel No.9 Loyal Red
Laneige Meets Fashion – LANEIGE X PLAYNOMORE will be available from September 2015 onwards at all LANEIGE boutiques
- ION Orchard – 2 Orchard Turn, #B3-66A S(238801)
- Plaza Singapura – 68 Orchard Rd, #03-77 S(238829)
- Suntec City – 3 Temasek Boulevard, #01-312 S(038983)
- JCube – 2 Jurong East Central 1, #01-04 S(609731)
- Jurong Point – 1 Jurong West Central 2, #01-59/79/80 S(648886)
- Parkway Parade – 80 Marine Parade Road, #01-20 & 21 S(449269)