This is something new for me, yes, I’ve seen their products in Watsons for quite sometime but knew little of them. Off hand, I only know that they’re a UK brand and they should be pretty reputable. Furthermore, the Superdrug products caught my eye due to their really low pricing.

As a self-confessed beauty junkie, I’m ashamed that I have not learnt of this brand sooner. A quick search online shows that they are the United Kingdom’s second-largest beauty and health retailer currently operating over 900 stores in England, Scotland, Wales, Northern Ireland and the Republic of Ireland. We currently have 226 in-store pharmacies. Oh cool! That’s something like Watsons or Guardian over here and their website reminds me of US’s drugstore.com

Long story cut short, AS Watson bought them over in 2002. So that is why you see their products all over the Watson stores. In fact, they are kind of like a house brand… It’s like Watson’s in-house products.
So the only product from Superdrug I have tried would be the Pearl shower gel. They were going for 300ml at S$2.00 only! I would say it’s not too bad but if you’re fussy over your shower gels. Then perhaps this is not for you. It’s really basic and the scent isn’t much to rave about. But for the price I’m paying, it’s a reasonable product.
I’m looking forward to trying out some of their other products soon…