Get your Haraju-cute Japanese Beauty Fix at Guardian

Guardian Health & Beauty, the leading health & beauty chain in Singapore is proud to present Haraju-cute counters. If you have been to any Guardian outlets lately, you would have noticed rows of these decorated shelves stacked with numerous beauty products.

Currently, they carry 15  of these Japanese cult brands exclusively at these counters, namely Automatic Beauty (AB), Avance, Bandai – The Rose of Versailies, Body Fantasies, Bonavoce, Brigitte, Diamond Beauty, Dual, Egokawa Sweetie, Heat Jewel, Love & Peace, Loved Loved Nude, Orp Tokyo, Sguard and Zogan.

Looks familiar?

This is great news for all fans of Japanese makeup looks especially those who are into the Gyaru styles. Because alot of these beauty products cater to creating such dolly, girly looks.

So let’s check out some of these Japanese cosmetics that’s available.


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ZA Go Go Lashes! New packaging & new mascara range!

Sorry for the long overdue post but this was an event I’d attended last month. ZA introduces their new mascara range. Check out their gorgeous Ambassadors in the 3 new mascara types:

The venue was at La barra di Vino; this neat little bar off Mohd Sultan Street. Parking was a bitch and you would like to think that Mohd Sultan would be a ghost town now but there are still their regulars filling up whatever waterholes that are left in that area.

Anyway, the private function room though small was cosy and beautifully decorated by the passionate marketing team. Just check it out:


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[REVIEW] Award-winning ZA Cosmetics – ZA Ever Brow Eyebrow Liner

Before I go on, have you visited ZA’s revamped website?
It’s so hip, cool and PINK now in comparison to the boring old static page it used to be. I’m totally awed the moment I visited it though I must admit the background jingle is driving me nuts.

Anyway, previously I’d blogged about ZA winning the Watsons award for Best-selling Eyebrow Pencil in 2010. I’ve received the ZA Ever Brow in BR21 which is like a deep black-brownish shade and I’m loving this product! *Muacks*

It’s simple to use for an amateur eyebrow drawer like me as it comes with a twist and draw auto pencil. This is a great fuss-free applicator which eliminates the need for a sharpener.

ZA’s website even teaches you the right way to draw your brows:

Here’s how it looks when applied:

I think it gives a more natural feel and I find that it lasts on me for more than 8 hours. I’m sorry that I do not have a better photo to show and don’t mind my brows as they are pretty thick.


Thumbs up for the ZA Ever Brow!
I guess it is no surprise as to why it is rated 5.0 out of 5 even on

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