As a child, I grew up surrounded by Disney movies, stories and toys. Thus, it was no surprise how psyched I was about this Disney Baby launch in Southeast Asia. Disney characters have always been a part of my childhood and now I get to relive the magic together along with my child.
Some of you might have spotted this absolutely cute showcase for Disney Baby at the Rise & Shine/SuperMom Expo 2014, held at Suntec Convention Centre during the weekend. If you didn’t get a chance to then it is fine because I have some photos to share!!
***Be warned! Lots of cuteness overload!***
Parents can expect a full collection of products for newborns to toddlers, ranging from nursery linens, feeding time, apparel, toys to bath-time and home-ware. New products just added include these 4 categories:
Dressing: Perhaps my favorite category of the lot given how adorable Disney Baby apparels are. Cute bodysuits and outfits make great gifts for new mothers and their babies too.
Mealtime: Disney Baby adds the cute factor in functional items such as feeding bottles, tableware, highchairs and even transitional items like the sippy cups and boosters.
Playtime: Bond and create magical memories with your children through fun and games with the Disney Baby’s selection of toys, plush, books, music and activity gear to stimulate your child through every stage.
The range of Disney Baby licensees from Philips Lighting, Infant Tree, Elise Distributor, Small Small World, Tomy Takara, NUK, George, Mothercare and Unicharm.
If you have not spotted your favorite Disney character then it is because the current characters featured in the range are Winnie the Pooh, Mickey Mouse, Minnie Mouse and other classic Disney characters like Bambi. Perhaps in the near future, we might see other beloved Disney characters being added onto the collection?
Now, I bet you can’t wait to purchase some Disney Baby merchandise. Disney Baby products will be exclusively available at Toys ”R”Us stores. There would also be a month-long Disney Baby promotion in all Toys”R”Us stores in Singapore (starting from 22nd Aug 2014).
And if you are a Toys”R”Us Star Card member, you stand a chance to win a gold Mickey pendant from Poh Heng Jewelry when you purchase S$50 worth of Disney Baby products from either Toys “R” Us or Babies “R” Us.