So you might have spotted these images circulating online, these celebrities looking like they were snotting white powder *ahem* and forgot to clean up before walking down the red carpet or did the makeup artist mistook baking soda for foundation/concealer? What actually went wrong?!?
Firstly, this is no baking soda screw-up and guess what? The most likely culprit is thought to be the highly raved Makeup Forever HD Powder.
From its website, Makeup Forever states that its HD powder uses innovative formulas to create a new generation of makeup which is both invisible on HD cameras and to the naked eye. Wait… what is HD makeup? I have only heard of High-Definition Television and not makeup.
Ok, so HD makeup contains light-scattering ingredients and these reflective particles are usually made up of either mica, silicone, crystals, or quartz. The particles sit on top of the skin and help to scatter light in subtle ways to achieve that flawless air-brushed look. Sounds amazing, right? Shut up and take my money!
HD makeup can appear invisible to flash too but only if it is used sparingly. However, if the application was heavy-handed and not blended properly, it then bounces enough light from a flash to show up in photos.
Here’s a video by makeup artist Wayne Gross on how to apply HD makeup without leaving a white cast on your skin.