ZALORA Turns 2 In March

Following the success of its very first birthday pop-up weekend, fashion e-tailer ZALORA has officially launched into its month-long 2nd birthday celebrations at www.zalora.sg/birthday. The celebrations continue online through March, with in-store games, social media insider peeks into life at ZALORA, and courtesy of the marketing team’s chic-geeks, an infographic.

 zalora birthday infographic

The festivities began where ZALORA went offline for the first time in a pop-up, taking over a brick-and-mortar boutique in the trendy Tiong Bahru neighbourhood for a weekend. The pop-up became a popular weekend activity for fashionistas – Over 1000 customers thronged the store for gorgeous buys from River Island, EZRA and Something Borrowed, helped along with personalized style advice from ZALORA’s very own buyers, designers and even management.

ZALORA continues the festivities online, starting with The ZALORA Jackpot atwww.zalora.sg/jackpot, a game of luck done in partnership with UOB, where shoppers get to win up to $10,000 worth of prizes. Shoppers can find ways to obtain unique 10-digit codes that allow for one play each; they just need to enter the code into game, take a ‘spin’, and see what lines up for them.

 The e-birthday antics will also bring ZALORA closer to its fans via insider peeks into life at ZALORA on Instagram, by introducing the ZALORA team at www.zalora.sg/birthday (‘The Team’), and on social media, under the hashtags #zalorianoftheday, #ZOTD, and #ilovezalora. These ZALORA insider stories will let fans get to the heart of the fashion brand, understanding the much-talked-about young and vibrant team (see below for a sneak peek). To further share the birthday love, ZALORA will also be running social media contests to give out limited edition #ilovezalora totes.

HAPPY BIRTHDAY, ZALORA!

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