ZALORA, Asia’s leading online fashion destination, has announced the launch of its first private label capsule collection, EZRA at http://www.zalora.sg/ezra/. Designed by a collective of in-house designers at ZALORA, the collection launches with womenswear, but will expand to feature both women’s and men’s apparel, footwear and accessories.
Available across all ZALORA sites across the region, the initial EZRA womenswear collection features an exciting mix of fresh and up-to-the-minute pieces. Incorporating fun and flirty designs for the girl who loves the feminine frivolity of fashion, to chic and cutting-edge looks for the girl who likes to stand out from the crowd; EZRA is set to become a wardrobe staple for any fashion-lover.
Sold exclusively on ZALORA throughout Asia, the collection allows shoppers to get closer to the ZALORA brand, providing them with added fashion options in their online shopping experience.
Drawing inspiration from runway and celebrity looks, as well as street styles, the EZRA collection will be updated to feature key seasonal trends. EZRA’s upcoming men’s range will similarly embrace a wide-range of trends from youthful street-style to a more refined sartorial look that allow any guy to experiment with an assortment of modern, globally-inspired looks.