ZALORA launches it’s 1st private label EZRA

ZALORA, Asia’s leading online fashion destination, has announced the launch of its first private label capsule collection, EZRA at http://www.zalora.sg/ezra/. Designed by a collective of in-house designers at ZALORA, the collection launches with womenswear, but will expand to feature both women’s and men’s apparel, footwear and accessories.

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Available across all ZALORA sites across the region, the initial EZRA womenswear collection features an exciting mix of fresh and up-to-the-minute pieces. Incorporating fun and flirty designs for the girl who loves the feminine frivolity of fashion, to chic and cutting-edge looks for the girl who likes to stand out from the crowd; EZRA is set to become a wardrobe staple for any fashion-lover.

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Sold exclusively on ZALORA throughout Asia, the collection allows shoppers to get closer to the ZALORA brand, providing them with added fashion options in their online shopping experience.

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Drawing inspiration from runway and celebrity looks, as well as street styles, the EZRA collection will be updated to feature key seasonal trends. EZRA’s upcoming men’s range will similarly embrace a wide-range of trends from youthful street-style to a more refined sartorial look that allow any guy to experiment with an assortment of modern, globally-inspired looks.

Visit http://www.zalora.sg/ezra/ to shop the EZRA collection, or visit the EZRA Blog to keep up to date with all the latest EZRA news at ezra-blog.com

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