Sorry for the long overdue post but this was an event I’d attended last month. ZA introduces their new mascara range. Check out their gorgeous Ambassadors in the 3 new mascara types:
The venue was at La barra di Vino; this neat little bar off Mohd Sultan Street. Parking was a bitch and you would like to think that Mohd Sultan would be a ghost town now but there are still their regulars filling up whatever waterholes that are left in that area.
Anyway, the private function room though small was cosy and beautifully decorated by the passionate marketing team. Just check it out:
WARNING! MANY PHOTOS BELOW CUT!
I’m not too sure but the theme was kinda cabaret with the features and umbrella props. Everything was pink and girly; the new image which ZA is taking on. Because if you recall, previously the ZA packaging were all in blue… This is an old photo I got from a past entry (REVIEW HERE)
Just check out their new product packaging… it’s all PINK now! I believe the first product to have gotten the revamp was the foundation casing:
Pink is a really girlish, sweet color and I’m loving the all new ZA packaging.
So now, they have a new mascara range which will be replacing the cutie curl range. Hands up for those of you who are fans of Cutie Curl. I grew up using Cutie Curl and found it a low budget mascara that actually works! I didn’t need to splurge on expensive counter brand names to achieve lashes that really curled up beautifully.
We did a personality quiz to decide which mascara would suit us.
TYPES of PERSONALITY & the MASCARA RECOMMENDED:
TYPE A: The Independent Sassy Lady! – VOLUME
TYPE B: The Vivacious Diva! – LASH LONG
TYPE C: The Sweetie Pie! – WIDE EYE
And I got type A which is … the volume mascara! In fact, I used to use the Cutie Curl Volume mascara in the past. Dramatic lush, thick and fluttery lashes are my cup of tea.
Here’s a closer look at the mascara wands themselves and what’s most unique about these wands are the brushes! Just check them out for yourself.
IMPACT LASH MASCARA – VOLUME @ S$17.50
Mascara with superb volume enhancing effect, the thick bristles at the base of the brush and thin bristles at the tip creates an ideal and desirable finish. The volume-up wax holds the mascara formula evenly and fits the curse of the eyelid perfectly to create maximum and even volume from root to tip. The curved and extra-fine fiber brush powerfully lifts up lashes and allows curl to stay on for hours to the end. While the curl up & curl keep formula gives you deep jet-black fibers for maximum definition and eyeliner effect. It’s waterproof formula means that it’s resistant to sweat, water and tears. Vitamin E is a lash loving ingredient that is also found in this mascara.
IMPACT LASH MASCARA – LONG @ S$17.50
This mascara gives extreme extension to lashes. The long lash fibers gives eyes definition and eyeliner effect. The innovative slim and straight brush with an ideal pitch enables one to easily apply mascara to reach short ashes. While the curl up & curl keep formula powerfully lifts up lashes and allows curl to stay on for hours. It’s waterproof formula means that it’s resistant to sweat, water and tears. Vitamin E is a lash loving ingredient that is also found in this mascara.
IMPACT LASH MASCARA – WIDE EYE @ S$17.50
This mascara separates lashes finely and creates a beautiful fan-out effect for that wided-eye dolly effect. It’s double coil & comb creates a deep eyeliner effect and lush, shiny finish. The glossy coat oil lifts up lashes and allows curls to stay on for hours. It’s waterproof formula means that it’s resistant to sweat, water and tears. Vitamin E is a lash loving ingredient that is also found in this mascara.
Also introducing the IMPACT LASH MASCARA BASE @ S$15.90
This base primes and evens out the lashes while enchanting curl power and adherence of subsequent ZA Mascaras. It has extra fine long fibers that allows the mascara formula to glide on smoothly and evenly, separating each and every single lash. It’s opaque color masks uneven mascara application and gives one a smudge-free and long-lasting finish. It’s treatment complex nourishes the lashes with botanical squalene, macadamia nut oil, amino acid derivative and vitamin E.
And in conjunction with the launch of the new impact mascaras, ZA has come up with an eye & lip makeup remover:
It’s liquid-like texture is surprisingly light-weight and non-oily. It does not feel clogging on the pores and there is no unpleasant after feel when you are done with your makeup removal!
Also a new addition to the ZA family is the liquid eyeliner:
This is available at a very affordable price of S$11.90 only!
The other products that got a packaging revamp are…
the award-winning eyebrow liners & auto liners for eyes!
We were each given a goodie box with ZA products to try out! I can’t wait to put the mascara base & mascara – volume to test!
Right now till 26th Oct, for every purchase of the IMPACT LASH Mascaras, you will receive an eye & lip makeup remover 30ml for FREE!
There’s a ZA GOGO SNAP SHOT CONTEST going on now at their FACEBOOK PAGE!
You could win goodie bags when you upload 20 pictures or more of you and your friends with the Impact Lash Mascara.