Line’s popup store at 313Somerset #BFFNOMATTERWHAT

Hey guys!

Especially Line fans – this is for you: )


Follow 313@somerset on their official LINE account and win goodies when you answer the quiz questions daily.

What’s more Line users get a 10% discount off merchandize being sold at the popup store now.
IF you love Cony and Brown – then look below on how you can met these lovable mascots :)
Level 1, Atrium
Meet the lovable Cony and Brown mascots
12 & 19 Jun, Fri : 7pm
13 & 20 June, Sat : 3pm & 7pm
14 & 21 Jun, Sun : 3pm & 5pm

Theres’ also free stickers to download

2 Jun – 1 Jul
Download 16 exclusive stickers featuring Carrie and Belle on LINE Sticker Shop to share your BFF moments anytime, anywhere! Click here to add us as friend now!

8 – 21 Jun
Stand a chance to win $5 313 vouchers by participating in our daily trivia quiz on 313@somerset LINE Official Account.
Cheers with the Stars
13 & 20 Jun, Sat : 5pm, L1 Atrium
Xu Bin, Aloysius Pang and Kimberly Chia will join Cony and Brown to spend an afternoon of games and fun.
8 Jun – 5 Jul, L1 Atrium
Pose and snap your best shot at our LINE FRIENDS Summer Walk of Fame, and stand to win $100* 313 shopping vouchers and LINE premiums*. Simply post your pic on Instagram with hashtag #313BFF.

3. Here are the details of the entire #BFFNOMATTERWHAT campaign –

Get on LINE with 313@somerset
A world of freebies and goodies awaits you as 313@somerset partners LINE to make your shopping a little wilder this GSS season.
Follow us on LINE and get ready to party.
2 Jun – 1 Jul
Download 16 exclusive stickers featuring Carrie and Belle from LINE Sticker Shop and share your BFF moments anytime anywhere.
8 – 21 Jun
Stand a chance to win $5 313 vouchers by participating in our daily trivia quiz on 313@somerset LINE Official Account.
Afternoon Party with LINE Friends and More!
Meet the lovable Cony and Brown
12 & 19 Jun, Fri : 7pm
13 & 20 June, Sat : 3pm & 7pm
14 & 21 Jun, Sun : 3pm & 5pm
Cheers with the Stars
13 & 20 Jun, Sat : 5pm
Xu Bin, Aloysius Pang and Kimberley Chia will join Cony and Brown to spend an afternoon of games and fun with shoppers.
Say “Cheese” and Win
8 Jun – 5 Jul
Pose and snap your best shot at our LINE Friends Summer Walk of Fame, and stand to win $100 313 shopping vouchers and LINE premiums. Simply post your pic on Instagram with hashtag #BFFNOMATTERWHAT.
Totally Awesome: LINE SG50 Pop-Up Store
8 Jun – 5 Jul
Can’t wait to get your hands on the cutesy LINE merchandise? Here’s your chance to pick up some exclusive items that are available for the first time in Singapore.
Shop for More
29 May – 28 Jun
Redeem an exclusive lanyard (comes in two designs) with a minimum $120 spent.  BONUS Instant Lucky Dip to win LINE premiums or shopping voucher when you spend $150 and add 313@somerset as friend on LINE.
CLUB313 members need only spend $100 and $130 respectively.
It’s A Win-Win Situation
29 May – 28 Jun
Spend $80 and stand a chance to win 313 shopping vouchers our weekly and Grand Draws.
Double chances from CLUB313 members.

More on

Claineonline launches – ps exclusive code for 15% off, a local fashion accessories portal, has launched their debut accessories line at an exclusive preview party held at 2am:dessertbar. (Helmed by Chef Janice is one of my favourites. Can’t help but muse over this )


Founded by Elaine Chng who if you will – whose family runs Chameleon and Aries (I bet all ye ladies have something bought from these 2 stores) , Claine Online offers a wide selection of fashion accessories sourced from across the world, catering for the discerning, fashion-forward and contemporary female.

The accessories – are all bold and statement pieces which in my opinion is a worthy splurge . Most of which are sourced personally by Elaine from Korea and across the globe. One look at Elaine and you will know her attention to detail, and perfection.

With the tagline “Changing the way you look”, Claine Online seeks to help women enhance their personal style by pairing the perfect accessory to their outfits. Customers who come to Claine can look forward to a stunning display of feature collections including necklaces, bracelets and rings and earrings. From brightly coloured trinkets and charming chain necklaces of the Korean collection to intricate and chic pieces of the sterling silver collection, there is a Claine accessory to go with every mood, occasion, and outfit.


Definitely a welcome addition to the wardrobes of Singaporean women keen to explore the diversity of statement jewelry and be bold with their accessory choices.

Though Elaine was in the property business for 15 years prior to starting Claine, she comes from a family of veterans in the local jewelry and accessories industry. Exposed to the ever-changing fashion landscape from a young age, Elaine has a discerning eye for what works and what doesn’t.

Coming up for Claine Online

A strong believer in fashion with a conscience, Elaine has in the pipeline plans to give back to the community. She hopes to merge her love for fashion and accessories with her passion for improving the lives of women and children. You go girl!

Reader Perks – 15% off purchases!

For more information, please visit

Key In Discount code when you check out: AJ15off

The__claineonline_collection._Love_them_sparklies__shinebrightlikeadiamond__bling thank_you__giinanaa_for_de_fab_necklace_

Laneige – Spring 2014 Preview

Tis the season to Experience, Experiment and Enjoy! Come 2014 (that’s just in a matter of days). Laneige will launch a really exciting range of eye shadow palettes, blushes and lipstick for Spring 2014.

Think 7 Pure Radiant Eye Shadow Palettes
6 Pure Radiant Blush Colours
20 Serum Intense lipsticks with amazing pigments and amounts of moisture in them.

The Serum Intense Lipsticks contain Glycerin and Physiogel lotion as well as Squalene and really it’s the softest out there with high amounts of pigments to boot.

I don’t about you but I want them all. I don’t remember wanted any range of make up this much (except perhaps when it comes to Chanel). But boy oh boy Laneige’s range is so versatile and in so many shades I really had a very hard time deciding on what I wanted.

So the 2014 Make Up trend hailing from korea is Natural Skin tone, well defined eyes and vivid lipstick (we’re still spotting gradient lips yes!).

Someone tell me why Song Hye Gyo is nothing but perfect! She’s the only korean actress I ever want to emulate. And this is really out of character for someone who doesn’t really chase or keep up with celebrities. Song Hye Gyo wears the Laneige Serum Intense Lipstick LR05 in flash pink here

I chose Laneige Pure Radient Shadow Palette in Urban Beige – which Cat Goh the Laneige international make up trainer shared could be used to create Ae Gyo Sal – which gives a youthful look. (under eye puffiness lol . Cat is really an amazing make up artist with a personality to boot!

oh yes -Aegyo Sal – it helps one to look innocent and youthful. such that some people turn to fillers to get them) . In that case if you want them using fillers i’ll be happy to recommend you to Dr Vanessa phua of Asiahealthpartners :) my aesthetics doctor. Dr Phua studied ophthalmology before becoming an aesthetics doctor so you are definitely in good hands :)

This is the make up that Cat did for me – korean eye brows as well as Aegyo sal  – all using Laneige. I love how she widen my eyes ! I’ve single eye lids and I really learnt alot from her

I also choose Laneige Pure Radiant Blush in Glow Pink because it has sparkles! But the range is so lovely I want all 6 colours!!!!  Especially No 6  – Natural Shading (second from the left) which you can use to bring more definition to your face. Amazing no? here’s how!

For Oval faces – create a natural 3D shadow by lightly brushing no 6 on your outer face line.

For rounder faces- create a slimmer look by brushing no 6 on in a V line with focus on your chin so that your face looks more oval.

And last but not least use it as a blusher. Love this look:)
indeed at the end of the night when it all comes off.

Laneige has the answers!

Laneige Fresh Brightening Cleansing Oil & Laneige Perfect Pore Cleansing Oil can take it all off in a jiffy without drying out your skin.

Laneige Boutiques are located here

You can find the cosmetic range at

Ion Orchard
Jurong Point
Plaza Singapura
Suntec City


My Fat Pocket – friday freebies. Win Too Cool For School’s Mascara now

Featuring “Too Cool For School”, a korean make up brand with kitsch and cute make up that will brighten your day.

Korean makeup brand, Too Cool For School, is known for their unique and creatively packaged product that revolves around a school-inspired theme. This ingenious concept together with the quality of its products has continuously placed Too Cool For School at the forefront of not only the Korean beauty industry but on the global platform as well. Watch Chanel’s review on Too Cool for School Escalator Mascara & Art Class Pencil Eraser.–friday-freebies/41550-korea-edition-too-cool-for-school-dinoplatz-escalator-mascara-a-brown-false-eyelashes/post?do=edit

The Dinoplatz Escalator Mascara from one of Korea’s leading makeup brand, Too Cool For School, is another item in the long line of the brand’s creatively packaged and effective range of products. The brand’s extensive range has been the choice of many women across the demographics and these demands continue to fuel the rise of Too Cool For School’s popularity.

The Dinoplatz Escalator Mascara has a unique function. The length can be adjusted with a simple twist of the handle to fit the need of the user. When lengthened, the mascara creates a clean long lash and when shortened, bold volume is created. This welcomed and ingenious function certainly provides users options.

Its multi-proof technology ensures no smudging or flaking. The Dinoplatz Escalator Mascara is also easily cleansed off with warm water and together with its long-lasting capability renders it an essential addition to any makeup needs.

The Dinoplatz Mascara is also suitable for all skin type and besides its primary function as a beautifying product, its ingredients, collagen and allantoin, gives elasticity and sooth tired lashes.


Want to win one of the five exclusive sets of

Too Cool For School’s

Dinoplatz Escalator Mascara & Brown False Eyelashes?

Click here now! Good Luck, beautiful!

Contest ends on 2nd September 2013 at noon.

Air Purifiers – How to chose one

The best air purifiers are those that quietly and effectively lower the airborne particle count in your home with a high Clean Air Delivery Rate (CADR).

Many air purifiers generate some ozone, an energetic allotrope of three oxygen atoms, and in the presence of humidity, small amounts of NOx. Because of the nature of the ionization process, ionic air purifiers tend to generate the most ozone. (My boyfriend has 2 Novita Ion air purifiers oh no). I don’t know about you but I definitely don’t want Ozone in my lungs, trace amounts or not.

here is an entertaining read on the Nytimes – where the writer tested 6 different air purifiers, amongst them – the NASA space technology developed Airocide which happens to look super sleek! I would love this hahaha. But it will probably cost upwards from 1k.

And another rather informative video on what to look for:

I gathered the key things to look our for are

Affordable Replacement
Hepa Certified
Look at the noise level at the highest setting
CADR Rating
Ease of Maintenance

I would definitely recommend purchasing an air purifier with ozone-free technology. Many purifiers create ozone as a result of removing odors from the air. These are resulting in some companies running afoul of the law or regulations.

Also, quiet system may not always move a lot of air, so you’ll want the quietest air purifier with the highest air-movement volume. The types of air filters used also show how well the air purifier will handle specific pollutants such as odors and pollen. For maximum efficiency, a pre-filter and a filter-reset option are must-haves.

CADR is a number defining how efficiently the air purifier eliminates tobacco smoke, dust and pollen. Look for an air purifier with a rating of at least 125 in all categories – the higher the CADR rating, the better. A good rule of thumb is to use air purifiers with low CADR numbers in small rooms and units with large CADR numbers in large rooms.

The HEPA specification requires removal of at least 99.97% of 0.3 micrometers airborne pollutants. Products that claim to be “HEPA-type”, “HEPA-like”, or “99% HEPA” do not satisfy these requirements and may not have been tested in independent laboratories.

The Airwasher by Winia, an air specialist, generates clean and moist air washed by water to constantly maintain a healthy humidity level of between 40-60% and provide naturally fresh air throughout the home. Using water, the most natural of cleaning agents, the Airwasher not only removes dust and allergens, but also eliminates other harmful agents and gases to help keep your home healthy and happy. Furthermore, to inhibit the growth of germs and other contaminants that may collect in the water reservoir, Winia’s patented BSS (Bio Silver Stone) filter eradicates such germs by 99.99% to provide clean healthy use without requiring frequent cleaning (once a week).

Recently, I popped by Aguard ‘s showroom and had a chat with Douglas on this.

Aguard specializes in home hygiene. We spoke about the Haze Episode (which I am glad is over). In the Aguard showroom, you will find things like Water Purifiers, Air Purifiers, Fabric Treaments that remove odors and keeps your laundry smelling fresh…
or even things like

  • Auto Floor Vacuum Cleaner Robots
  • Anti-Bacterial Spray for Surfaces like walls (so that mould doesn’t grow woohoo)
  • Disinfection Services
  • Anti-Bacterial Wipes
  • Personal Hand Sanitizer Spray

Ok I do digress so let’s go back to Air sanitization.

Aguard has – Winia Airwasher AWA-909RDS Air Humidifier and Purifier All-In-On that:

  • Removes air dust, allergens and harmful gases in your home
  • The BSS (Bio Silver Stone) filter eliminates 99.99% of germs in the water reservoir
  • Maintains a healthy humidity level of between 40-60%
  • 3 fan speeds, plus an auto mode and sleep mode
  • Covers up to 600 sq. ft.

The product originates from Korea and Winiamando is actually very well known from their kimchi fridges lol. Read about a Korean’s blogger’s review on the Winia Air washer here.

This principle of natural purification using only water, which is the best natural filter, eliminates 99.7% of influenza virus (H1N10), bacteria, dust and formaldehyde, while keeping the percentage humidity around 40% to 60%.

Spreading clean air that includes fine water particles by means of natural vaporization, it can maintain an optimal humidity level in an indoor space. It is highly eco-friendly because water is used as the filter and the water can be replaced whenever necessary.

Users can choose the standard airwasher mode but when one needs to wash the air more quickly such as when there is yellow dust or when you move into a new home, there is also the HEPA filter applied quick airwasher mode available.

Also, it kills 99.9% of the bacteria in the water tank by means of BSS, or Bio Silver Stone, the company’s patented technology does not need to use any chemical additive in the tank. Since the consistent germ-killing power of BSS that lasts for a week prevents germs from growing within the water tank, users merely need to clean the water tank once a week with its easy cleaning structure.

The BSS however- needs to be replaced every now and then. Once a year perhaps :)
Retails at $599 and comes with 1 year’s warranty.

Let’s look at the user interface and indicators. Water is said to be changed once a week.

Find out more if you are keen on

Or drop by the showroom at:

Blk 34 Whampoa West, #01-87 Singapore 330034

Showroom Opening Hours. 1pm – 9pm. Daily Except Monday.

Korea Haul – Face Shop , Etude House and Snail Masks

My aunt just got back from Korea with a whole load of goodies for us

The Face Shop Chia Seed Range was 40% off and so were a whole lot of other good stuff. I’ve been seeing Snail Mask and facial products everywhere now for a good 6 months but I’ve never dared to use them yet (so perhaps now I would)

This smelt really good :)

Also a never ending of face hands and feet mask LOL . The previous spoils given from her to my mom and I on earlier trips have not even been used up and now we’ve just got fresh supplies.