Alethea has her heart deeply etched in beauty, art, culture, fashion, and lastly watches and whisky which comes as a surprise to many. Alethea was once a Miss Earth Singapore finalist and continues to be a passionate environmentalist who walks the talk. Her blog www.aletheajayne.com documents topics she finds closest to her heart, including her quest in uncovering the perfect ‘beauty cocktail’ suitable for individuals with sensitive skin, on green living and environmental conservation, as well as her journey as an entrepreneur by which she finds purpose one notion or potion at a time. She is also the director of Party Parlour, a events company she founded back in 2010.
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