Brazilian shoe brand Melissa celebrates the joyful wonders of the botanical cosmos for its Spring/Summer 2014 collection. Entitled We Are Flowers, the collection parallels the unique flowers of the world with the uniqueness of women. The collection is now available in store!
Florals with radiant colour combinations, feminine design details, and botanical inspirations were what transpired (along with a topless hunk) at the Melissa We Are Flowers 2014 Presentation at BochinChe a couple of weeks ago. .
Romantic, beautiful, delicate, and full of life, flowers are a miracle of nature and the ultimate symbol of femininity. Flowers also enhance the beauty of their surroundings and bring joy to a person’s life – just as women do. What are your favorite flowers? I love roses ,ranunculus, alstroemeria and eustoma (the list goes on really). I am pretty sure men love flowers too
This season, the Melissa garden is made up of four moods:
Hyper Botanic: Romantic and organic designs with retro touches that impart a bucolic and delicate air.
Techno Kitsch: A playfully kitsch vibe with eye-popping prints and bold combinations.
Urban Bloom: Eccentric street wear aesthetics, inspired by the ‘90s, inhabiting a mix of futurism and comfort.
Flower Lab: A modern take on textures and transparencies, fusing technological and botanical influences to create contemporary yet timeless objects of desire.
Some of the key styles of the season include the new Melissa Petal, an organic design inspired by the overlapping layers of flower petals; the Melissa Floret, a pair of wedges with a geometric heel design in contrasting pop colours; and the Melissa Pollen, featuring square cutouts and plastic studs.
My favourite piece is this pair – deck out in blooms. Just look how romantic it looks. Perfect for your big day.
In addition to new designs, Melissa’s desirable colour palettes also get updated this season. Echoing the diversity of flowers, the new collection by Melissa appeals to a broad range of tastes, from romantic and feminine to urban and minimalistic. With Melissa’s Spring/Summer 2014 garden of delights, there will surely be a style for everyone.
Even little Melissa fans will find delight in the Spring/Summer 2014 kids collection, which includes new variations on classic favourites. The Mini Melissa Aranha IV is available in a mouth-watering chocolate bar design, while the Mini Melissa Ultragirl gets an adorable update with cow and bow motifs. I am such a fan seriously. Now your little girl can be ultra stylish just like you mamas.
Melissa shoes range in price from SGD$75 to $240 (with the exception of the J Maskrey collection which retails up to SGD$600). Mini Melissa shoes range from SGD$75 to $90, and the MZERO line is priced at SGD$175.
The MDREAMS boutique is located at #B2-03 Wheelock Place.
The Brazilian shoe brand handpicked three local female artists on a collaboration exhibit.
Each of the chosen artists has created a work inspired by the We Are Flowers collection, and these will be on display during the Melissa Spring/Summer 2014 launch event on 1 November 2013 at boCHINche restaurant.
The three local artists picked for this collaboration have each interpreted one mood of the latest Melissa collection in their own unique mediums – Pamm Hong, a projectionist/DJ/art director, will create an artistic video inspired by Techno Kitsch; FleeCircus aka Lee Wai Leng, who has done work for the likes of MTV and Anna Sui, will illustrate her version of Flower Lab; and Linda Hao, a stylist/DJ/model, will create a Hyper Botanic-inspired fashion installation.
The entire Melissa Spring/Summer 2014 collection will be showcased at the launch event, with the designs gradually hitting the MDREAMS shop floor throughout the course of the season.
About The Melissa Brand
The original “jelly” shoe brand from Brazil has revolutionised the footwear industry with its avant-garde designs since its introduction in 1979. Melissa’s concept of bringing luxury for all, of being pop-luxury is the reason the brand constantly seeks new ways of expressing ideas. That is why, since the 1980s, Melissa has collaborated with celebrated and famous designers, architects, stylists and artists including Vivienne Westwood, Jean Paul Gaultier, Zaha Hadid, Jason Wu, and most recently, legendary design maestro Karl Lagerfeld.
Each pair of Melissa shoe is a covetable piece of art; they are easily recognisable from their modern designs and rich colours. The shoes are comfortable, fashionable, express individuality and are eco-friendly that many stylish women and celebrities have even become huge fans and advocates of the brand – from the likes of Victoria’s Secret supermodel Alessandra Ambrósio with whom Melissa has collaborated with and launched a capsule collection, to Hollywood stars such as Katie Holmes, Vanessa Hudgens and Anne Hathaway.
Melissa shoes are made from a unique, patented plastic material called MELFLEX TM, which was created to improve the flexibility and quality of PVC. MELFLEX TM is a form of PVC that provides improved elasticity, impermeability and resistance. It is hypoallergenic, odourless and 100% recyclable.