Olay, the world’s leading facial care brand, has launched AquAction – a new hydration range featuring breakthrough HydraLock technology to deliver a new standard in hydration care. While we’re all being distracted by the two hunks pictured above – let’s try to come back to the main point lol.
See our skin constantly loses moisture to its surroundings – much like a leaky bucket – even if moisture is constantly being replenished. In fact, without doing much at all, we can lose about two glasses of water a day by breathing and through evaporation from our skin – imagine how much more moisture an active woman can lose! (Also what happens if you drink less than 8 glasses? lol). Now I see why I have periods of severe dry skin. *grimaces*
While genetics is certainly a key factor in what type of skin you have, (and you know some of us did not score in the birth lottery….which all the VS models did)
P&G scientists have now discovered a second key cause of moisture loss – skin fatigue. Skin fatigue is the loss of skin energy, which leads to many unwanted changes in one’s skin, including skin losing its ability to hold on to moisture, causing the skin’s “leaky bucket” to become even more leaky.
Most hydration-focused technologies tend to focus on fixing the first issue. However, to keep skin hydrated and bouncy in the long-term, skincare products need to address not one but both causes of skin moisture loss.
For the longest time now most products tout Hylauronic acid as their miracle ingredient. However P&G has discovered an ingredient capable of outperforming hyaluronic acid, an ingredient known to fill and seal skin’s leaky bucket and seen as the current gold standard in hydration care.
Presenting WSK – the ingredient was extracted from the white jelly leaf (the white fungus we eat every so often in our cheng tings and our chinese desserts), yes this simple ingredient is renowned throughout ancient Chinese history and modern times for its beauty-enhancing properties. (Even taiwanese beauty Guru Niu Er recommends it!)
Inspired by the legendary beauty of Yang Guifei, an 8th century Chinese royal consort whose beauty was so great that it supposedly drove the emperor to distraction, Olay scientists discovered WSK by studying the white jelly leaf, which was said to feature prominently in her skincare regimen.
In their examination, scientists managed to isolate the fascinating WSK compound – which was found to outperform hyaluronic acid dramatically, weight-for-weight, when its ability to hold water was put to the test versus hyaluronic acid. This is a significant finding, because until now it was thought that hyaluronic acid was the gold standard for hydrating ingredients.
Check this out:
Hylauronic acid in the cup on the left went all the way thru the sieve. And WSK retaining all the moisture it held – on the right side. Amazing no?
Most products are contented to stop here but Olay’s research has found that just filling the skin’s leaky bucket isn’t sufficient – the issue of skin fatigue needs to be addressed. Now the phenomenon of skin fatigue – decreasing energy – dictates that if this isn’t addressed, skin will not only get drier, but will become less responsive to hydrating ingredients. It is thus extremely important to re-energize skin – which is where another active ingredient, Niacinamide comes in.
Niacinamide brings the skin energy level of aged cells back to more youthful levels, so that over time, it gives skin the energy to renew itself, and make components that enable skin to hold onto its own moisture more effectively.
Proven to deliver “Pump Pump Bouncy Skin”
New Olay AquAction brings the two powerhouse ingredients of WSK and Niacinamide together in its new breakthrough HydraLock technology. Designed to effectively fight not just one, but both causes of skin dryness, new Olay AquAction delivers a new standard of hydration that is known fondly as “Pump Pump Bouncy Skin’’.
According to David Khoo, Olay’s Senior Scientist, “Pump Pump Bouncy Skin’’ is achieved when skin cells are well-hydrated and attain a full, rounded shape, giving skin a firm and elastic touch.”
“Olay AquAction represents a new standard in hydration actives – it has been designed to deliver 12-hour non-stop hydration so skin is kept hydrated for longer. When we conducted a consumer study with the product, 92% of users agreed it leaves skin feeling hydrated while 7 out of 10 users believe that the product leaves skin supple and elastic,” said Mr Khoo.
Angelababy swears by this! and I would glady testify that the sleeping mask really does its work for me. Last week just before I had my period, I was working many late nights trying to set up my a new service for my company and being one that’s really sensitive to stress and late nights. It definitely took a toil on my complexion…. so I had Olay Sleeping Mask to the rescue and just using it for 2 nights helped me alot. My skin was less tight and uncomfortable , and the light plessant smell helped me to sleep better too Lol.
The range is retailing in most places by now and is priced reasonably!