The media has spoken at length about that and so many hair care brands now have a sulphate free formula.
Well the main reason to avoid Sulfates is that: It’s the foaming agent found in countless hair care products. This chemical detergent can aggravate scalps and damage hair fiber. Healthy hair becomes dry and hair colour becomes dull.
Besides Photo damage which is some times quite unavoidable – we should all do what we can to protect our tresses.
Delicate hair strands and sensitive scalps easily fall victim to sulfates, especially since the main aim of these detergents are to completely encapsulate dirt and all oils, including the good ones so that water can wash it away. In fact, sulfates are actually used as the baseline standard irritant for sensitive skin, meaning that all other irritants to the skin are tested against it.
Sulfates can be absorbed through the hair fiber, skin and scalp, and the problem with sulfates lie in the fact that it is very difficult to completely remove foaming agents even after washing the hair, leading to a growing amount of sulfate deposit on the hair and scalp. This is exacerbated by the foam it produces which coats the scalp and hair, leading to a higher chance of depositing its particles in every part of your hair. (vicious cycle …urgh)
Developed by L’Oréal Paris Hair Expertise Laboratories to protect hair (and scalp) from the irritation of Sulfates, the Hair Expertise range includes four franchises specifically formulated for every hair type to ensure beautiful hair without chemical harshness:
EverSleek (to smooth frizzy hair without the heavy additions)
EverPure (to protect coloured hair for a longer-lasting colour and a healthier scalp)
EverStrong (to strengthen weak and brittle hair)
EverCreme (to nourish and restore lost moisture to dry hair)
A few months ago I started out on using EverCreme, and now that I’ve finished up my mask I’m ready to use EverPure and EverSleek.
Want to give it a try?
From mid June 2013 to July 2013, join L’Oréal Paris Hair Expertise in its Sulfate-Free revolution by trading in any of the bottled hair care products that contains sulfate for a 59ml bottle of L’Oréal Paris Hair Expertise shampoo and conditioner at selected retail outlets. While stocks last. You can even bring them empty bottles! yep
For enquiries, please contact the L’Oréal Paris Customer Service hotline at 1800 838 3388.
L’Oréal Paris Hair Expertise retails in supermarkets, pharmacies, and departmental stores island- wide.
So I’ve got my hair covered.
Decleor – Arromessence Sculpt
Perfect to get you beach ready. Or in this case – me since I am going to Langkawi this Aug, perfect for me.
This serum of Immortelle, Rose, Camomile, Lemongrass, Lemon, Grapefruit, Frankincense and Myrrh Essential Oils,has fine and silky texture, is specifically formulated to help firm the body. Said to help skin feels firmer, toned and energized. Going to be using this religious now till Aug.
The sun sand and sea beckons – and my L’Oreal EverPure + Decleor are coming with me!